# Rentable Inclusive Womenswear Simply Be Launches Its First Rental Line with Hirestreet By Niko Pajkovic | Published 2022-08-22 | Business Source: Trend Hunter, https://www.trendhunter.com/trends/simply-be-1 References: [retailgazette](https://www.retailgazette.co.uk/blog/2022/08/simply-be-hirestreet/) & [simplybe](https://www.simplybe.co.uk/) Inclusive women's fashion brand [Simply Be](https://www.trendhunter.com/trends/viper-innovations) has joined forces with fashion rental service Hirestreet to launch its first-ever rental line. According to a recent press release, the new Simply Be rental line will consist of 23 unique women's items as well a handful of the brand's most popular dresses. Starting now, customers can rent pieces from the collection through Hirestreet for four days at a time, allowing them to test-out fits. “Clothing rental is often associated with special occasions, but the popularity of [M&S](https://www.trendhunter.com/trends/clothing-repair-service) clothes, many of which are versatile for any occasion, demonstrates how the future of fashion rental is changing – today, [rental fashion](https://www.trendhunter.com/trends/rax) is more than just providing temporary access to designer items,” said Hiretreet strategy lead Rosie Hartman. Image Credit: Simply Be ## Trend Insights (Trend Hunter) - Score: 3.5/10 - Popularity: 39% | Activity: 54% | Freshness: 12% - Audience gender: 50% men, 50% women - Primary generations: Gen Z, Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Business](https://www.trendhunter.com/business) > [Retail](https://www.trendhunter.com/retail) ## Key Themes ### Why This Trend Is Growing - **Rentable Fashion:** The trend of renting fashion items is increasing in popularity and expanding beyond special occasions. - **Inclusive Fashion:** The trend of inclusive fashion is spreading, as more brands offer sizes and styles for a diverse range of body types and identities. - **Sustainable Fashion:** The trend of sustainable fashion is growing, as consumers seek out environmentally-friendly alternatives to traditional fast fashion. ### Industries Being Reshaped - **Fashion Rental Industry:** The fashion rental industry presents an opportunity for disruption and growth, as more brands experiment with rental options for customers. - **Inclusive Fashion Industry:** The inclusive fashion industry presents an opportunity for disruption and growth, as more brands expand their offerings to cater to a diverse range of customers. - **Sustainable Fashion Industry:** The sustainable fashion industry presents an opportunity for disruption and growth, as more brands prioritize environmentally-friendly practices and materials in their production processes. ## Related on Trend Hunter - [Fashion Rental Partnerships](https://www.trendhunter.com/trends/lulu-guinness-x-by-rotation.md) - [P2P Clothing Rental Platforms](https://www.trendhunter.com/trends/sizters-rent-lend-fashion.md) - [Record-Breaking Rental Pop-Ups](https://www.trendhunter.com/trends/rental-pop-up.md) - [Wedding Guest Outfit Rentals](https://www.trendhunter.com/trends/by-rotation-and-airbnb.md) - [On-Demand Skiwear Rentals](https://www.trendhunter.com/trends/skiwear-rentals.md) - [Repurposed Christmas Gear](https://www.trendhunter.com/trends/lidl-1.md) - [Festival-Ready Fashion Rentals](https://www.trendhunter.com/trends/the-festival-closet.md) - [Adaptive Clothing Ranges](https://www.trendhunter.com/trends/primark-x-victoria-jenkins.md) - [Influencer-Made Lifestyle Apparel](https://www.trendhunter.com/trends/zara-mcdermott.md)