# Affordably Priced Kombuchas Target's Simply Balanced Kombuchas Make the Health Drink Accessible By Laura McQuarrie | Published 2018-01-07 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/simply-balanced-kombucha References: [wellandgood](https://www.wellandgood.com/good-food/target-simply-balanced-kombucha-line/) & [intl.target](https://intl.target.com/c/beverages-food-beverage/simply-balanced/-/N-5xt0rZablt4) As one of the largest discount store retailers in the United States, Target is expanding its beverage offerings with an affordably priced collection of Simply Balanced kombucha. Kombucha is a fermented tea beverage that is known for its many health benefits, but it also tends to be a health-focused drink that is high in cost. Kombucha is commonly priced at $4 or more per 16-ounce bottle, but Target's own Simply Balanced range prioritizes affordability, keeping the price of its 15.2-ounce bottles at just $2.79. The probiotic-rich Simply Balanced kombucha beverages are offered in a range of simple flavors, including 'Ginger' and 'Mango,' as well as blended combinations such as 'Raspberry, Lemon & Ginger' and 'Blueberry Grape.' ## Trend Insights (Trend Hunter) - Score: 3.1/10 - Popularity: 28% | Activity: 57% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Health](https://www.trendhunter.com/health) ## Key Themes ### What's Driving This Trend - **Affordable Kombucha:** The trend of affordable kombucha focuses on making the health drink accessible to a wider audience by offering lower-priced options. - **Health-conscious Beverages:** The trend of health-conscious beverages emphasizes the demand for products that promote well-being and offer nutritional benefits. - **Probiotic Drinks:** The trend of probiotic drinks highlights the growing interest in beverages that aid digestive health and improve gut flora. ### Who This Affects Most - **Discount Retail:** The discount retail industry can capitalize on the affordable kombucha trend by offering competitively priced health drinks to attract budget-conscious consumers. - **Beverage Manufacturing:** The beverage manufacturing industry has an opportunity to innovate by developing cost-effective production methods for kombucha to reduce its retail price. - **Health and Wellness:** The health and wellness industry can benefit from the trend of probiotic drinks by creating innovative probiotic beverages that cater to specific health needs. ## Related on Trend Hunter - [Iced Tea Lemonade Kombuchas](https://www.trendhunter.com/trends/iced-tea-lemonade-kombucha.md) - [Canned Tea Brand Kombuchas](https://www.trendhunter.com/trends/lipton-kombucha.md) - [Private Label Fermented Beverages](https://www.trendhunter.com/trends/organic-drink-mixes.md) - [Lemonade-Infused Berry Kombucha](https://www.trendhunter.com/trends/berry-lemonade-1.md) - [Sessionable Canned Kombuchas](https://www.trendhunter.com/trends/koe.md) - [Refreshing Canned Kombuchas](https://www.trendhunter.com/trends/healthade-kombucha.md) - [Summery No-Sugar Kombuchas](https://www.trendhunter.com/trends/remedy-drinks-kombucha-mango-passion.md) - [Instant Probiotic Tea Powders](https://www.trendhunter.com/trends/instant-kombucha.md) - [Zesty Kombucha Refreshments](https://www.trendhunter.com/trends/healthade-ginger-lemon-berry.md)