# Avocado-Based Spreads Wholly Guacamole's 'Simply Avocado' Dips and Spreads are Vibrantly Flavored By Laura McQuarrie | Published 2017-12-02 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/simply-avocado References: [foodbusinessnews.net](http://www.foodbusinessnews.net/Resources/Slideshow/2017/12/New-on-the-shelves-120117/Hormel.aspx?TipID=7) & [eatwholly](https://www.eatwholly.com/products/simply-avocado/simply-avocado-sea-salt/) Hormel Foods' Wholly Guacamole brand recently introduced a range of new Simply Avocado dips and spreads, which offer creamy alternatives to [chunky guacamole](https://www.trendhunter.com/trends/homestyle-guacamole). Of the new products that have been unveiled, several of them are flavored. This includes varieties such as Jalapeño Lime, Roasted Red Pepper and Garlic Herb, as well as a Just Avocado option that contains only avocado. Avocado toast has emerged over the past few years as a [superfood snack](https://www.trendhunter.com/trends/simply-snacks) that is healthy and simple to prepare. With these new [avocado spreads](https://www.trendhunter.com/trends/avowich), consumers are saved the hassle of peeling, cutting and mashing an avocado for the preparation of a nourishing snack. Wholly Guacamole describes notes that these products provide "avocado that waits for you, and not the other way around." ## Trend Insights (Trend Hunter) - Score: 3.2/10 - Popularity: 38% | Activity: 49% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Health](https://www.trendhunter.com/health) ## Key Themes ### What Makes This Trend Stand Out - **Flavored Avocado Spreads:** Opportunity for creating unique and delicious avocado-based spreads by adding different flavor profiles. - **Convenience of Ready-to-use Avocado Products:** Disruptive innovation opportunity in the market of avocado-based products that eliminate the need for manual avocado preparation. - **Rise of Avocado as a Superfood:** Opportunity to capitalize on the increasing popularity of avocado as a healthy and nutritious ingredient in food products. ### Sectors Adopting This - **Food and Beverage:** Innovative companies can tap into the growing demand for avocado-based spreads and dips in the food and beverage industry. - **Snack Food:** Avocado-based spreads offer a disruptive snacking option for health-conscious consumers looking for convenient and tasty alternatives. - **Food Packaging:** With the rise of ready-to-use avocado products, there is a need for innovative and sustainable packaging solutions to preserve freshness and quality. ## Related on Trend Hunter - [Non-Traditional Avocado Dips](https://www.trendhunter.com/trends/wholly-avocado.md) - [Flavored Guacamole Lineups](https://www.trendhunter.com/trends/guac-flavors.md) - [Zesty Avocado Dips](https://www.trendhunter.com/trends/avocado-dips.md) - [Restaurant-Style Prepackaged Guacamoles](https://www.trendhunter.com/trends/wholly-guacamole-extra-chunky-restaurant-style.md) - [Avocado-Cheese Spreads](https://www.trendhunter.com/trends/avocheese.md) - [Pre-Mashed Avocado Spreads](https://www.trendhunter.com/trends/avocado-mash.md) - [Guacamole-Style Olive Dips](https://www.trendhunter.com/trends/olimole.md) - [Egg-Infused Avocado Spreads](https://www.trendhunter.com/trends/avocado-egg.md) - [Creamy Root Vegetable Spreads](https://www.trendhunter.com/trends/the-simple-root.md)