# Perfectly Puny Pies The Simplethings 'Cute Pies' are the Perfect Size for Solo Munching By Armida Ascano | Published 2010-12-24 | World Source: Trend Hunter, https://www.trendhunter.com/trends/simplethings-cute-pies References: [ohjoy.blogs](http://ohjoy.blogs.com/my_weblog/2010/12/cutie-pies-in-los-angeles.html) Simplethings 'Cute Pies' are cute culinary confections made specifically for [solo consumption](https://www.trendhunter.com/trends/ms-food-collection). This LA-based [pie and sandwich shop](https://www.trendhunter.com/trends/pop-up-pie-shop) specializes in delightfully delectable desserts with a novelty twist, such as [teeny-tiny treats](https://www.trendhunter.com/trends/edwards-desserts-midnight-chocolate). Aside from being small, the Simplethings 'Cute Pies' are actually delicious. Renowned for culinary creativity and kitchen skill way above average, Simplethings is quickly becoming a must-visit in LA. **Implications** - In a world of online social networks and fast-paced work schedules, it can unfortunately be more and more difficult to find the time for larger social gatherings and one-on-one interaction. Nevertheless, products like this have a major appeal to the consumer with a small social circle who still wants to enjoy things that typically require more than a few people to make the most of. ## Trend Insights (Trend Hunter) - Score: 0.9/10 - Popularity: 12% | Activity: 6% | Freshness: 8% - Audience gender: 10% men, 90% women - Primary generations: Gen Z, Millennial, Gen X - Top markets: North America, Europe, Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [World](https://www.trendhunter.com/world) > [Regional](https://www.trendhunter.com/regional) ## Key Themes ### Key Themes Behind This Trend - **Solo Munching:** Opportunity for single-serving food products that cater to individuals with smaller social circles. - **Teeny-tiny Treats:** Demand for mini-sized desserts that offer novelty and convenience for solo consumption. - **Culinary Creativity:** Growing interest in unique and creative food concepts that cater to individual preferences. ### Where This Applies - **Food and Beverage:** Opportunity for bakeries and food brands to develop single-serving dessert options for individuals. - **Hospitality:** Opportunity for hotels and restaurants to offer mini-sized desserts as a unique dining experience for solo diners. - **E-commerce:** Opportunity for online retailers to market and sell mini-sized desserts as a convenient and indulgent treat for individuals. ## Related on Trend Hunter - [Bite-Sized Cake Dessert Ranges](https://www.trendhunter.com/trends/elis-cheesecake-bakery-cuties.md) - [Portable Dessert Jars](https://www.trendhunter.com/trends/grab-and-go-desserts.md) - [Mini Snacking-Friendly Cookies](https://www.trendhunter.com/trends/tiny-tates-cookies.md) - [Single-Serve Foodservice Cream Pies](https://www.trendhunter.com/trends/mini-cream-pies.md) - [Savory Family-Friendly Pies](https://www.trendhunter.com/trends/pukka-the-big-one.md) - [Shareable Cookie Pies](https://www.trendhunter.com/trends/the-cookie-pie.md) - [Miniature Baking Equipment](https://www.trendhunter.com/trends/williams-sonoma-classic-mini-hand-pie-molds.md) - [Bite-Sized Pies](https://www.trendhunter.com/trends/bite-sized-pie.md) - [Regional Mini Pork Pies](https://www.trendhunter.com/trends/mini-melton-mowbray-pork-pies.md)