# Peel-Off Wine Labels This Simple Wine Label Conceals Additional Information By Laura McQuarrie | Published 2015-09-25 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/simple-wine References: [packagingoftheworld](http://www.packagingoftheworld.com/2015/09/pod-zidom-wine.html) & [senor.hr](http://www.senor.hr/) Rather than over-complicating its bottle design with images, stories and ingredient lists, the Pod Zidom restaurant in Croatia opted for an extremely [simple wine label design](https://www.trendhunter.com/trends/krink-x-barossa-ink-limited-edition-shiraz). The design created by the Señor. Communication and Branding Agency fully embraces minimalism, using a color-coded system to identify the restaurant's exclusive red and white wine types. At a first glance, there doesn't appear to be much to the wine bottles, but since they feature [peel-to-reveal labels](https://www.trendhunter.com/trends/opticut-washoff), there is an entire panel of information that can be accessed by lifting the sticker. As well as serving as a novel way to [package the wines](https://www.trendhunter.com/trends/chloe-wine-collection) in a clean and simple way, the entire concept plays nicely into the restaurant, which has a name that means "Behind the Wall." ## Trend Insights (Trend Hunter) - Score: 3.8/10 - Popularity: 65% | Activity: 40% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America, Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Drinking](https://www.trendhunter.com/drinking) ## Key Themes ### Key Themes Behind This Trend - **Minimalist Wine Labels:** A trend towards simple and minimalistic designs for wine labels that aim to convey information in a clean and concise manner. - **Interactive Wine Label:** The use of interactive elements such as peel-to-reveal labels on wine bottles to provide additional information and create a unique experience for consumers. - **Color-coded Wine Labels:** A trend towards color-coded systems used in wine label designs to differentiate between different wine types, making it easier for customers to quickly identify their preferred wine. ### Where This Applies - **Food and Beverage:** The food and beverage industry can benefit from incorporating minimalistic wine label designs and interactive elements to offer unique and novel experiences for their customers. - **Packaging:** The packaging industry can explore the use of new materials and interactive features such as peel-to-reveal labels to provide innovative solutions for packaging products. - **Advertising and Design:** Advertising and design firms can specialize in minimalistic and interactive wine label designs for businesses within the food and beverage industry, offering a unique selling point for their clients. ## Related on Trend Hunter - [Nostalgic Game-Inspired Wine Bottles](https://www.trendhunter.com/trends/finca-de-la-rica.md) - [Musical Wine Labels](https://www.trendhunter.com/trends/interactive-wine-labels.md) - [Quirky Natural Wine Bottles](https://www.trendhunter.com/trends/thorn-burrow-wines.md) - [Vibrant Non-Alcoholic Wine Labels](https://www.trendhunter.com/trends/kally-wines.md) - [White Wood Wine Labels](https://www.trendhunter.com/trends/the-label-makers.md) - [Limited Edition Peelable Bottles](https://www.trendhunter.com/trends/peelable-bottles.md) - [Transparency-Focused Digital Alcohol Labels](https://www.trendhunter.com/trends/pernod-ricard-1.md) - [Artfully Designed Boxed Wines](https://www.trendhunter.com/trends/ami-ami-1.md) - [Wine-Developed Packaging Photography](https://www.trendhunter.com/trends/developed-through-time.md)