# Protein-Packed Food Ranges Kroger Strategically Expands the Simple Truth™ Protein Range By Kalin Ned | Published 2026-01-30 | Marketing Source: Trend Hunter, https://www.trendhunter.com/trends/simple-truth-protein References: [ir.kroger](https://ir.kroger.com/news/news-details/2026/Kroger-Fuels-Protein-Goals-with-Expanded-Simple-Truth-Line-Now-Featuring-More-Than-110-Items/default.aspx)  [Kroger](https://www.trendhunter.com/trends/kroger-5) has significantly broadened its selection of nutrition-focused items by introducing 24 new options to its Simple Truth™ Protein range. This brings the total number of products in this line to over 110 distinct offerings. Kroger's expansion of the Simple Truth™ Protein line delivers accessible and flavorful items that are high in protein. The company highlights some particularly popular additions, such as the Simple Truth™ High Protein Cereal with 14 grams of protein, six grams of fiber, and one gram per sugar, alonggside the Simple Truth™ Beef Sticks with nine grams of protein, the Simple Truth™ Protein + Electrolyte Water Enhancers with nine, the Simple Truth™ Protein Cottage Cheese Single Serve with 21, and the [Simple Truth™ Protein Energy Bars](https://www.trendhunter.com/trends/rxbar-high-protein) with 20. Each product within the collection is formulated without a range of undesirable components and is sure to appeal to those seeking [cleaner ingredient labels](https://www.trendhunter.com/trends/highprotein-snack-line) Image Credit: Kroger ## Trend Insights (Trend Hunter) - Score: 7.7/10 - Popularity: 81% | Activity: 86% | Freshness: 63% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Marketing](https://www.trendhunter.com/marketing) > [Branding](https://www.trendhunter.com/branding) ## Key Themes ### What Makes This Trend Stand Out - **High-protein Product Innovation:** The rise of high-protein products is causing retailers to innovate with diverse, nutrient-dense offerings that cater to health-conscious consumers. - **Clean Label Food Movement:** Consumers are increasingly prioritizing clean label foods that eschew undesirable ingredients, driving brands to reformulate products to meet this demand. - **Functional Foods and Beverages:** The functional foods and beverages trend is gaining momentum as products are being infused with added benefits, like electrolytes and fiber, appealing to active and health-aware customers. ### Sectors Adopting This - **Health and Wellness:** The health and wellness industry is rapidly growing as consumers seek nutritious food options that support a healthy lifestyle. - **Food and Beverage:** Innovations in the food and beverage industry are being driven by a shift towards functional ingredients and convenient nutrition solutions. - **Retail:** Retailers are expanding product lines to include a wider array of protein-focused items, aiming to capture the increasing demand for nutrient-rich alternatives. ## Related on Trend Hunter - [Protein-Driven Smoothie Meals](https://www.trendhunter.com/trends/100gram-protein-pack.md) - [Refreshing Canned Protein Beverages](https://www.trendhunter.com/trends/clear-protein-water.md) - [Protein-Rich Granola Clusters](https://www.trendhunter.com/trends/premier-protein-2.md) - [Bakery-Inspired Protein-Packed Snacks](https://www.trendhunter.com/trends/warrior-raw-protein.md) - [Convenient Protein-Packed Meals](https://www.trendhunter.com/trends/born-simple.md) - [Whey Protein Cereal Packs](https://www.trendhunter.com/trends/truely-cereal.md) - [Value-Minded Protein-Rich Cereals](https://www.trendhunter.com/trends/highprotein-cereal-range.md) - [Protein-Packed Breakfast Menus](https://www.trendhunter.com/trends/highprotein-breakfast.md) - [Private-Label Protein Ranges](https://www.trendhunter.com/trends/kroger-simple-truth-protein.md)