# Simplistic Fast Food Restaurants The 'Simple' Restaurant Keeps Things Straight-Forward By Vasiliki Marapas | Published 2015-01-13 | Art & Design Source: Trend Hunter, https://www.trendhunter.com/trends/simple-restaurant References: [contemporist](http://www.contemporist.com/2015/01/13/this-restaurant-in-kiev-is-keeping-it-casual-and-natural/) & [brandon.su](http://brandon.su/) Design studio Brandon Agency teamed up with interior designer Anna Domovesova to create the Simple Restaurant, a [fast food eatery](https://www.trendhunter.com/trends/soul-smash-burgers) located in Kiev, Ukraine. When we think of fast food, we might conjure images of over-processed mystery meat and generic franchise interiors. However, this is not the case when it comes to Simple. It is a restaurant catering to the needs of a new generation, which are as follow: convenience, nutrition and, of course, simplicity. The kitchen offers simple foods made from locally-sourced ingredients, and the storefront was designed to reflect this philosophy. Located in a [old brick building](https://www.trendhunter.com/trends/capiche) in a central area of Kiev, the restaurant was optimized for partial self-service. The interior was done in [natural materials](https://www.trendhunter.com/trends/quisimangia), such as plywood and craft paper, that corresponded to the restaurant's main concept: "be simple, eat simple." To decorate, common objects were given new responsibilities; for instance, rakes used as coat racks, shovels as door handles and rolling pins used as drink menus. ## Trend Insights (Trend Hunter) - Score: 6.9/10 - Popularity: 100% | Activity: 100% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America, Europe, Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Art & Design](https://www.trendhunter.com/artdesign) > [Design](https://www.trendhunter.com/design) ## Key Themes ### Key Themes Behind This Trend - **Simplistic Restaurant Interiors:** Designing restaurants with simple and natural elements can appeal to consumers who prioritize simplicity and healthy eating. - **Locally-sourced Fast Food:** Fast food restaurants that offer simple foods made from locally-sourced ingredients can attract health-conscious consumers. - **Partial Self-service Models:** Restaurants that adopt a partial self-service model can offer convenience and attract tech-savvy consumers. ### Where This Applies - **Fast Food Industry:** The fast food industry can adapt by offering fresh and healthy options that appeal to health-conscious consumers. - **Interior Design Industry:** The interior design industry can innovate by incorporating natural elements and repurposed objects into restaurant designs. - **Technology Industry:** The technology industry can provide solutions for partial self-service models in restaurants to enhance convenience for consumers. ## Related on Trend Hunter - [Brutalist-Inspired Serene Restaurants](https://www.trendhunter.com/trends/sushibox.md) - [Paired-Back Chinese Restaurants](https://www.trendhunter.com/trends/pairedback-chinese-restaurant.md) - [Modernist Burger Interiors](https://www.trendhunter.com/trends/omg-burger-i.md) - [Youthful Restaurant Interiors](https://www.trendhunter.com/trends/design-next-agency.md) - [Fast-Casual Industrial Style Restaurants](https://www.trendhunter.com/trends/rale-milanga.md) - [Womb-Like Neutral Restaurant Designs](https://www.trendhunter.com/trends/holy-carrot.md) - [Playful Restaurant Elevations](https://www.trendhunter.com/trends/toms-pasta.md) - [Bold Bright Burger Restaurants](https://www.trendhunter.com/trends/flipnfry.md) - [Minimally Designed Revamped Restaurants](https://www.trendhunter.com/trends/etch-restaurant.md)