# Simple Pantry Cereals Legit Brings a Thaumatin-Sweetened Creamy Rice Cereal to Australia By Adam Harrie | Written with AI assistance | Published 2026-11-02 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/simple-pantry-cereals References: [stack3d](https://www.stack3d.com/2026/11/legit-creamy-rice)  Legit expanded its 'Cream of Rice' line in Australia with 'Creamy Rice,' a locally made cereal built around white jasmine rice and sweetened with thaumatin. Chocolate and Vanilla start the line, keeping the format close to a warm, [simply flavored meal](https://www.trendhunter.com/trends/corn-flakes-cereal) without [artificial sweeteners](https://www.trendhunter.com/trends/made-without-cereal-range). Each 50g serving contains 47g of jasmine rice, leaving the nutrition centered on 39g of carbohydrates, with only [trace sugar](https://www.trendhunter.com/trends/holies-cereal) and less than a gram of fat. Both flavors are gluten-free and vegan-friendly. Legit sells the cereal in large pouches for $39.95, or about 20 servings per bag. At $39.95, Legit shows how a one-kilogram pouch can position Cream of Rice closer to an everyday pantry staple for repeat use than a small specialty purchase, while thaumatin sweetening and a mostly jasmine-rice recipe move the category toward simpler labels in Australia. Image Credit: Stack3d ## Trend Insights (Trend Hunter) - Score: 7.5/10 - Popularity: 67% | Activity: 58% | Freshness: 100% - Audience gender: 50% men, 50% women - Primary generations: Gen Z, Millennial, Gen X - Top markets: Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Food](https://www.trendhunter.com/food) ## Key Themes ### Why This Trend Is Growing - **Thaumatin-sweetened Staples:** Natural high-intensity sweeteners such as thaumatin are reshaping pantry foods by reducing sugar and artificial additive reliance in everyday meal formats. - **Minimalist Warm Cereals:** Simple ingredient lists and familiar flavors are creating room for warm cereals that feel functional, affordable, and easy to integrate into daily routines. - **Bulk Pantry Positioning:** Large-format pouches are shifting specialty health products toward repeat-use staples that compete on convenience, value, and household replenishment behavior. ### Industries Being Reshaped - **Breakfast Foods:** Cereal makers are finding whitespace in warm, gluten-free, plant-based formats that bridge comfort eating with cleaner nutritional profiles. - **Natural Sweeteners:** Thaumatin and similar ingredients are enabling low-sugar product development without relying on synthetic sweetener cues that can deter label-conscious shoppers. - **Health Grocery:** Retailers can benefit from shelf-stable, bulk-pack wellness products that merge specialty dietary claims with mainstream pantry utility. ## Related on Trend Hunter - [Free-From Breakfast Cereals](https://www.trendhunter.com/trends/backflip-cereal.md) - [Dessert-Inspired Plant Protein Cereals](https://www.trendhunter.com/trends/cinna-vanilla-protein-cereal-trend.md) - [Autumn Rice Cereals](https://www.trendhunter.com/trends/autumn-rice-cereals.md) - [Dessert-Flavored Rice Flour Ranges](https://www.trendhunter.com/trends/dessert-flavored-rice-flour-ranges.md) - [Cocoa-Fruit Protein Cereals](https://www.trendhunter.com/trends/gains-therapy-berry-cocoa.md) - [Sandwich Cookie Cereal Mixes](https://www.trendhunter.com/trends/bowl-o-gainz-loaded.md) - [Carb-Reduced Rice Blends](https://www.trendhunter.com/trends/rice-blend.md) - [Anime Rice Mixes](https://www.trendhunter.com/trends/anime-rice-mixes.md) - [Savory Creamed Rice Cereals](https://www.trendhunter.com/trends/savory-cream-of-rice.md)