# Clean Nutrition Protein Powders Simple Organic Protein Powder Tastes Like a Peanut Butter Cup By Laura McQuarrie | Published 2020-01-07 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/simple-organic-protein-powder References: [prnewswire](https://www.prnewswire.com/news-releases/orgain-expands-its-clean-nutrition-offerings-at-costco-with-the-addition-of-orgains-first-ever-simple-organic-plant-based-protein-powder-in-chocolate-peanut-butter-cup-300982376.html) & [drinkorgain](http://www.drinkorgain.com) Knowing that Millennial consumers are looking for products that are made with simple, nutrient-dense ingredients, [Orgain](https://www.trendhunter.com/trends/nestle-3) is introducing a new clean nutrition product with the plant-based Simple Organic Protein Powder in a Chocolate Peanut Butter Cup flavor. The [USDA](https://www.trendhunter.com/trends/organic-pea-protein-powder)-certified organic, plant-powered formula boasts just a few simple ingredients and excludes fillers, preservatives, binders, artificial colors and flavors. Targeting health-conscious consumers, the plant-based protein powder is also gluten-free, soy-free, vegan and non-GMO. The protein powder boasts 20 grams of plant-based protein and four grams of organic fiber from recognizable natural ingredients like almonds, peanuts, chia seeds, pumpkin seeds and golden peas. Notably, the Simple Organic Plant-Based Protein Powder is exclusive to [Costco](https://www.trendhunter.com/trends/cookies-cream-high-protein-shake) shoppers. Image Credit: Orgain ## Trend Insights (Trend Hunter) - Score: 2.2/10 - Popularity: 21% | Activity: 37% | Freshness: 9% - Audience gender: 50% men, 50% women - Primary generations: Millennial - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Health](https://www.trendhunter.com/health) ## Key Themes ### What's Driving This Trend - **Clean Nutrition Products:** Companies can capitalize on the rise of health-conscious consumers and create more clean nutrition products like Orgain's Simple Organic Protein Powder. - **Plant-based Protein:** As more consumers look for plant-based protein options, businesses can innovate and introduce more products with recognizable natural ingredients like those in the Simple Organic Protein Powder. - **Exclusive Retail Partnerships:** With Costco exclusively carrying the Simple Organic Protein Powder, it's clear that retail partnerships can play an important role in the success of a new product. ### Who This Affects Most - **Health and Wellness:** The health and wellness industry can benefit from the rise of clean nutrition products as consumers continue to prioritize their health. - **Food and Beverage:** The food and beverage industry can capitalize on the trend of plant-based protein by introducing more products that cater to consumers looking for plant-based options like the Simple Organic Protein Powder - **Retail:** The exclusive partnership between Orgain and Costco demonstrates the importance of retail partnerships in bringing new products to market effectively. ## Related on Trend Hunter - [One-Ingredient Protein Powders](https://www.trendhunter.com/trends/organic-pea-protein-powder.md) - [Creamy Plant-Based Protein Powders](https://www.trendhunter.com/trends/garden-of-life-organic-creamy-protein.md) - [Plant-Based Protein Powders](https://www.trendhunter.com/trends/plantbased-protein-powder-1.md) - [Optimally Formulated Protein Supplements](https://www.trendhunter.com/trends/plant-protein-powder.md) - [Organic Pumpkin Seed Proteins](https://www.trendhunter.com/trends/organic-pumpkin-seed-protein.md) - [Asian-Inspired Protein Powders](https://www.trendhunter.com/trends/plantiigood.md) - [Plant-Powered Protein Blends](https://www.trendhunter.com/trends/readytomix-protein-powder.md) - [Plant-Based Protein Powders](https://www.trendhunter.com/trends/plant-based-protein-powders.md) - [Decadent Plant-Based Protein Powders](https://www.trendhunter.com/trends/lean-muscle-formula.md)