# Styled Naturalistic Photography Ivan Zamurovic Creates Images by "Shopping" in Nature By Daria Staverska | Published 2016-10-17 | Art & Design Source: Trend Hunter, https://www.trendhunter.com/trends/simple-objects-beautiful-images References: [ua.depositphotos](http://ua.depositphotos.com/portfolio-7678872.html) Serbian artist Ivan Zamurovic creates inspiring images using simple objects like flowers, leaves, [fruits and coffee beans](https://www.trendhunter.com/trends/soft-grounds). Ivan plays with geometry and asymmetry, making us see familiar items in the new light. The artist presents his work at [stock imagery websites](https://www.trendhunter.com/trends/dupe). "Although we are presented as Ivan Zamurovic, we are a team of two brothers -- Ivan and Bojan Zamurovic. That is most important, and most enjoying aspect of our job. When we plan a shooting we think of a crude idea (theme), and go 'shopping.'" "Shopping" is what the pair describes as picking [flowers, leaves and branches](https://www.trendhunter.com/trends/lithic-bloom) from parks or neighbor's gardens. Sometimes it is a real shop and they buy things associated with their theme. When they choose objects, they only think how would it look on a photo. Will it be pleasant to an eye? That is the only condition. To be appealing to an eye, to satisfy basic rules of aesthetics. Shopping in nature is where they get inspired. In nature, a supermarket or a local flower shop, they are brainstorming. That ordered mess of things inspires creative thinking. After shooting, their pair does very little post-processing. ## Trend Insights (Trend Hunter) - Score: 5.8/10 - Popularity: 84% | Activity: 81% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Gen Z, Millennial - Top markets: North America, South America, Europe, Asia, Africa ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Art & Design](https://www.trendhunter.com/artdesign) > [Design](https://www.trendhunter.com/design) ## Key Themes ### Why This Trend Is Growing - **Nature-based Photography:** Exploring the natural world as a source of inspiration for innovative and visually striking photography. - **Asymmetrical Design:** Challenging traditional design principles by incorporating unconventional and unexpected elements to create unique visual compositions. - **Minimalist Aesthetic:** Embracing simplicity and a stripped-down design approach to create elegant and visually impactful photography. ### Industries Being Reshaped - **Stock Photography:** Using natural and minimalistic imagery to supply the constantly-evolving demand for authentic and visually engaging stock photography. - **E-commerce:** Incorporating nature-based imagery and asymmetrical design elements to create visually pleasing product images for online sales platforms. - **Fine Art Printing:** Embracing minimalist aesthetics and asymmetrical design in the creation of visually stunning and conceptually provocative fine art prints. ## Related on Trend Hunter - [Photography Project Series](https://www.trendhunter.com/trends/still-life-1.md) - [Blooming Clustered Art Forms](https://www.trendhunter.com/trends/structural-botany.md) - [AI-Generated Poetic Photo Series](https://www.trendhunter.com/trends/emilio-alarcn.md) - [AI-Generated Real-World Transformations](https://www.trendhunter.com/trends/ai-generated-world.md) - [Miniaturized Product Art Photographs](https://www.trendhunter.com/trends/small-muji.md) - [Paper Curvature Lights](https://www.trendhunter.com/trends/paper-curves.md) - [Nature-Inspired Lifestyle Design](https://www.trendhunter.com/trends/supernatural.md) - [Nature-Inspired 3D-Printed Vases](https://www.trendhunter.com/trends/drag-and-drop.md) - [Painting-Immersive Photo Exhibits](https://www.trendhunter.com/trends/new-ground-exhibition.md)