# Silence-Encouraging Menswear The Quiet Life Dropped a Line of Simple Menswear with Graphic Prints By Riley von Niessen | Published 2016-08-25 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/simple-menswear References: [hypebeast](http://hypebeast.com/2016/8/the-quiet-life-offers-a-wide-minimalist-range-for-2016-fall-winter) & [thequietlife](http://thequietlife.com/) 'The Quiet Life' is a brand based in Los Angeles, California, that's known amongst its consumers for crafting simple menswear with slightly cynical branding. In its Fall/Winter 2016 collection, the brand infuses [athletic clothing and casual wear](https://www.trendhunter.com/trends/elevated-athleisure) with slogans that link to its identity, such as the word "QUIET" emblazoned across sweaters. In addition to this, the design of an index finger covering a mouth is shown as a means to signify the brand's mantra, as well as the image of a cartoon woman leaning over somberly. Meanwhile, a few others just show the word "LIFE" sprawled down the sleeves of hoodies. The [simple menswear line](https://www.trendhunter.com/trends/soft-touch-by-bugatchi) is made up mostly of [neutral tones](https://www.trendhunter.com/trends/stein), however a few more vibrant pieces perforate as well. This includes a mustard-yellow jacket and a bright turquoise crew neck. ## Trend Insights (Trend Hunter) - Score: 4.5/10 - Popularity: 75% | Activity: 53% | Freshness: 8% - Audience gender: 90% men, 10% women - Primary generations: Gen Z, Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Hip Fashion](https://www.trendhunter.com/hipfashion) ## Key Themes ### What's Driving This Trend - **Minimalist Menswear:** There is an opportunity for minimalist menswear brands to incorporate unique graphic prints and slogans to differentiate themselves in the market. - **Quiet Branding:** Brands can explore the concept of quiet branding, using subtle and symbolic imagery to convey their identity and mantra. - **Casual Athletic Wear:** The blending of athletic clothing and casual wear presents an opportunity to create versatile and comfortable clothing options for men. ### Who This Affects Most - **Fashion:** The fashion industry can benefit from integrating minimalist menswear and quiet branding into their collections and marketing strategies. - **Sportswear:** Sportswear brands can explore the concept of casual athletic wear, offering functional and stylish options for men. - **Graphic Design:** Graphic designers can contribute to the minimalist menswear trend by creating unique and impactful graphic prints and slogans. ## Related on Trend Hunter - [Seaside-Influenced Fall Menswear](https://www.trendhunter.com/trends/fort-2.md) - [Minimalist Wardrobe Essentials](https://www.trendhunter.com/trends/heritage-core.md) - [Active-Minded Refreshing Streetwear](https://www.trendhunter.com/trends/october-collection.md) - [Elevated Loungewear Lines](https://www.trendhunter.com/trends/uniqlo-loungewear.md) - [Minimal Tailored Fall Fashion](https://www.trendhunter.com/trends/galilee-by-sea.md) - [Dynamic Athleisure Menswear Ranges](https://www.trendhunter.com/trends/red-run-menswear-collection.md) - [Mid-Summer Streetwear Launches](https://www.trendhunter.com/trends/when-the-smoke-clears-collection.md) - [Laid-Back Modernwear](https://www.trendhunter.com/trends/digawel-springsummer-2026.md) - [Elevated Athleisure Pieces](https://www.trendhunter.com/trends/elevated-athleisure.md)