# Vintage-Inspired Menswear The Basic Right's Simple Men's Clothing Staples Look to the Past By Riley von Niessen | Published 2016-05-05 | Updated 2016-05-08 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/simple-mens-clothing References: [coolhunting](http://www.coolhunting.com/style/menswear-basic-rights-ss16) & [basicrights](https://www.basicrights.com/) Basic Right's is a brand of simple men's clothing staples created by musician Freddie Cowan and fashion designer Brianna Lance. Cowan's style revolves around a kind of careless nonchalance that epitomizes masculine confidence. Referring to its line as a "zoned-in idea of perfect essentials," Basic Right's features the classic white t-shirt consumers are constantly seeking, crew necks, structured button-ups and suave denim jackets. With a clear [vintage inspiration](https://www.trendhunter.com/trends/human-made-drop) and an attention to detail and quality, this [simple men's clothing brand](https://www.trendhunter.com/trends/heritage-core) has a certain personality that makes its product especially desirable. Exhausted with the current men's fashion choices, Cowan describes the brand as, "A more [modern form of masculinity](https://www.trendhunter.com/trends/tough-guys-soft-sweaters), moving past brands that dress up men like hunters or miners." Basic Right's goal is to bring top grade staples to men at an affordable price. ## Trend Insights (Trend Hunter) - Score: 5.3/10 - Popularity: 76% | Activity: 75% | Freshness: 8% - Audience gender: 90% men, 10% women - Primary generations: Millennial, Gen X - Top markets: North America, Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Fashion for Men](https://www.trendhunter.com/fashionformen) ## Key Themes ### Why This Trend Is Growing - **Vintage-inspired Men's Clothing:** There is a growing demand for vintage-inspired clothing as consumers seek unique and authentic fashion pieces. - **Modern Masculinity:** Brands that offer clothing that moves past traditional masculinity norms are disrupting the market and providing a new perspective on what it means to be a man in today's society. - **Sustainable Fashion:** Consumers are showing an increased interest in brands that prioritize sustainable and ethical production methods, providing an opportunity for sustainable clothing brands to disrupt the fashion industry. ### Industries Being Reshaped - **Fashion:** Fashion brands that offer vintage-inspired and sustainable clothing have the opportunity to disrupt the market and appeal to eco-conscious consumers and those looking for unique fashion pieces. - **Retail:** Retailers who prioritize sustainable and ethical fashion brands can tap into the growing demand for eco-friendly and socially responsible products. - **Music:** Musicians and celebrities who venture into the fashion industry can disrupt the market and attract a loyal following with unique clothing lines that reflect their personal style. ## Related on Trend Hunter - [Golden-Age Hollywood-Inspired Menswear](https://www.trendhunter.com/trends/vintage-styles.md) - [Elevated Basics Collections](https://www.trendhunter.com/trends/aaron-levine.md) - [Tailored Apparel Line-Expansions](https://www.trendhunter.com/trends/west-coast-ivy-collection.md) - [Understated Luxury Menswear](https://www.trendhunter.com/trends/coofandy.md) - [Laidback Indigo-Dyed Fashions](https://www.trendhunter.com/trends/buck-mason-indigodipped-collection.md) - [Effortless Worn-In Menswear](https://www.trendhunter.com/trends/imogene-willie.md) - [Elevated Fall Basics](https://www.trendhunter.com/trends/alyson-eastman.md) - [Ribbed Cotton Celebrity Apparel](https://www.trendhunter.com/trends/harry-styles-pleasing-ribbed.md) - [Unique Concept Clothing Stores](https://www.trendhunter.com/trends/base-store.md)