# Minimal Ingredient Snack Bars KIND's Simple Crunch Bars Contain Just 10 Ingredients or Less By Laura McQuarrie | Published 2019-06-22 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/simple-crunch References: [foodbusinessnews.net](https://www.foodbusinessnews.net/media/photos/4053-new-on-the-shelves) & [kindsnacks](https://www.kindsnacks.com/simple-crunch/) [KIND](https://www.trendhunter.com/trends/kind-protein-max) is adding to its [snack bar portfolio](https://www.trendhunter.com/trends/kind-white-chocolate-raspberry) with an all-new line of Simple Crunch products that contain 10 ingredients or less, plus whole grain oats as the first ingredient. The new snack bar trio includes gluten-free varieties like Peanut Butter, Dark Chocolate & Oats, as well as Oats & Honey, the flavor with the fewest ingredients—oats, cane sugar, canola oil, honey, tapioca syrup, sea salt and cinnamon. All of the simply made snack bars from KIND contain 180 calories per each two-bar serving. The demand for [clean-label products](https://www.trendhunter.com/trends/clean-protein-bars) and better-for-you snacks has given rise to products that are made with as few whole food ingredients as possible, all of which are easily identified and pronounced by the average consumer. ## Trend Insights (Trend Hunter) - Score: 4.7/10 - Popularity: 58% | Activity: 76% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Health](https://www.trendhunter.com/health) ## Key Themes ### Why This Trend Is Growing - **Clean-label Snacks:** Opportunity for snack bar companies to develop products with minimal, whole food ingredients that are easily recognized and understood by consumers. - **Better-for-you Snacks:** Potential for snack bar brands to create healthier alternatives that offer nutritional benefits without sacrificing on taste and quality. - **Gluten-free Snacks:** Scope for snack bar manufacturers to cater to the increasing demand for gluten-free options that are both delicious and made with minimal ingredients. ### Industries Being Reshaped - **Food Manufacturing:** Disruptive innovation opportunities for food manufacturers to develop and produce clean-label snack bars that align with the rising consumer demand for healthier and more transparent food options. - **Health and Wellness:** Innovation possibilities for health and wellness companies to introduce better-for-you snack bars that provide nutritional benefits, appealing to consumers seeking healthier snacking options. - **Natural and Organic:** Potential for natural and organic industries to create gluten-free snack bars made with minimal and recognizable ingredients, satisfying the dietary preferences of health-conscious consumers. ## Related on Trend Hunter - [Clean-Label Crunchy Protein Bars](https://www.trendhunter.com/trends/south-40-snacks.md) - [Better-For-You Protein Bars](https://www.trendhunter.com/trends/kind-protein-max.md) - [Nutty Low-Sugar Snack Bars](https://www.trendhunter.com/trends/kind-caramelised-biscuit-nut.md) - [Healthy Trail Mix-Style Bars](https://www.trendhunter.com/trends/kind-snacks-2.md) - [Thin Calorie-Conscious Snack Bars](https://www.trendhunter.com/trends/kind-thins.md) - [Chocolatey High-Fiber Snack Bars](https://www.trendhunter.com/trends/kind-chocolate-chip-cashew.md) - [Chocolate-Forward Protein Snack Bars](https://www.trendhunter.com/trends/kind-snacks-protein-max-bars.md) - [Fruit-Forward Protein Breakfast Bars](https://www.trendhunter.com/trends/kind-breakfast-protein.md) - [Slender Autumnal Snack Bars](https://www.trendhunter.com/trends/kind-thins-bars.md)