# Essential Springtime Kidswear 'basics by kidpik' Connects Parents to Simple Clothing for Kids By Laura McQuarrie | Published 2019-03-20 | Life-Stages Source: Trend Hunter, https://www.trendhunter.com/trends/simple-clothing-for-kids References: [prnewswire](https://www.prnewswire.com/news-releases/kidpik-relaunches-basics-by-kidpik-a-colorful-spring-2019-collection-of-not-so-basic-basics-300815298.html) & [prnewswire](https://www.prnewswire.com/news-releases/kidpik-relaunches-basics-by-kidpik-a-colorful-spring-2019-collection-of-not-so-basic-basics-300815298.html) kidpik, which creates monthly [clothing subscription boxes for girls](https://www.trendhunter.com/trends/gen-kids-clothing-brand), is relaunching basics by kidpik with a vibrant Spring 2019 collection of [simple clothing for kids](https://www.trendhunter.com/trends/patta-aw25-kids) and "not so basic basics." The clothing pieces are all about ultra-soft and stretchy materials, as well as timeless styles that can be ordered in multiple colorways. The simple outfit-building collection has the potential to fill a child's closet with staples that will get plenty of use throughout the season and have the potential to support other in-demand styles, patterns and colors of the moment. To make it easy for parents to quickly and easily build a collection of [versatile clothing options for kids](https://www.trendhunter.com/trends/primark-never-basic-campaign), basics by kidpik prices all items in a way that offers two items at a discount. ## Trend Insights (Trend Hunter) - Score: 1.9/10 - Popularity: 46% | Activity: 4% | Freshness: 8% - Audience gender: 10% men, 90% women - Primary generations: Gen Z - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Life-Stages](https://www.trendhunter.com/life-stages) > [Youth](https://www.trendhunter.com/youth) ## Key Themes ### What Makes This Trend Stand Out - **Monthly Clothing Subscription Boxes:** Disruptive innovation opportunity: Explore personalized and convenient clothing subscription services targeting specific demographics, such as kids. - **Ultra-soft and Stretchy Materials:** Disruptive innovation opportunity: Develop innovative fabrics and materials that prioritize comfort and flexibility in children's clothing. - **Timeless Styles with Multiple Colorways:** Disruptive innovation opportunity: Create versatile and customizable clothing options for kids that cater to different style preferences and enable self-expression. ### Sectors Adopting This - **Children's Fashion Subscription:** Disruptive innovation opportunity: Launch a subscription-based service that offers curated clothing for children, providing convenience and variety for parents. - **Fabric Manufacturing:** Disruptive innovation opportunity: Develop and produce advanced fabrics and materials that prioritize comfort, durability, and style for the children's clothing market. - **Customizable Kidswear:** Disruptive innovation opportunity: Create a platform or brand that allows parents and kids to customize their own clothing designs, offering unique and personalized options. ## Related on Trend Hunter - [Back-To-School Wardrobe Pieces](https://www.trendhunter.com/trends/uniqlo-kids.md) - [Streetwear Experimental Kids Capsules](https://www.trendhunter.com/trends/ksubi-kids.md) - [Sustainable Kids Apparel](https://www.trendhunter.com/trends/kidly.md) - [Sleek Kid-Oriented Apparel](https://www.trendhunter.com/trends/authentic-brands-group.md) - [Back-to-School Fashion Collections](https://www.trendhunter.com/trends/uniqlo-backtoschool.md) - [Easter-Inspired Family Apparel Line](https://www.trendhunter.com/trends/fullfamily-easter-collection.md) - [Lifestyle Kids Streetwear](https://www.trendhunter.com/trends/patta-aw25-kids.md) - [Transitional Spring Collections](https://www.trendhunter.com/trends/splendid-srping-2025.md) - [Vacation-Themed Children's Sleepwear](https://www.trendhunter.com/trends/petit-lem-tropicana.md)