# Chic Minimal Branding Solutions What Matters Most's Simple Branding Identity is Clean and Bold By Farida Helmy | Published 2014-04-01 | Updated 2014-04-03 | Marketing Source: Trend Hunter, https://www.trendhunter.com/trends/simple-branding-identity References: [thedsgnblog](http://thedsgnblog.com/post/80700792645/high-tide) & [hightidenyc](http://www.hightidenyc.com/projects/view/what-matters-most) Sometimes, the most simple of designs and the most subtle of identities work the best, as this simple branding identity for What Matters Most proves. Looking like the definition of chic and sophisticated cool, What Matters Most chose to go for a simple branding identity that would not be overpowering or overbearing. Instead, it works harmoniously to enhance the film collective's ideologies and personality. Based in Los Angeles and New York City, What Matters Most works with storytelling and image-making and wanted to make sure their look represented their experimental and bold foundations without the cheap flashiness. The film collective hired design firm [High Tide](https://www.trendhunter.com/trends/high-on-rye) to create the logo, stationary and whole branding identity and what they executed worked perfectly for What Matters Most. Using exquisite typeface and focusing its attention on the small details, High Tide did a great job at creating a visual identity that was [clean, minimal, bold](https://www.trendhunter.com/trends/sandisk-logo), compelling and unique. ## Trend Insights (Trend Hunter) - Score: 5.9/10 - Popularity: 94% | Activity: 74% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Marketing](https://www.trendhunter.com/marketing) > [Branding](https://www.trendhunter.com/branding) ## Key Themes ### What's Driving This Trend - **Minimalist Branding:** Businesses can focus on creating simple yet compelling branding identities that represent their core values without excessive flashiness. - **Subtle Design:** Design firms can explore creating identities that are harmonious with a business' identity and values instead of overpowering them. - **Attention to Small Details:** Design firms can enhance the visual appeal of a branding identity by focusing on small details and typography choices. ### Who This Affects Most - **Design:** Design firms can offer minimalist branding and design solutions that cater to businesses who want a simple yet unique identity that aligns with their values. - **Film Production:** Film production companies can optimize their visual identities by adopting minimalist and bold branding identities that enhance their experimental and bold foundations. - **Marketing and Advertising:** Marketing and advertising agencies can adopt a minimalist and clean branding identity that showcases a sophisticated and contemporary appeal to attract clients who prefer non-flashy designs. ## Related on Trend Hunter - [High-Concept Brand Campaigns](https://www.trendhunter.com/trends/legitimate-you.md) - [Modern Minimalist Apparel Collections](https://www.trendhunter.com/trends/auteur-studios-latest-summer-edit.md) - [Minimalist Supply Packaging](https://www.trendhunter.com/trends/optimal-home.md) - [Accessible Brand Design Tools](https://www.trendhunter.com/trends/good-enough-logos.md) - [Brand Identity Studios](https://www.trendhunter.com/trends/the-media-hous.md) - [Modern Tissue Brand Makeovers](https://www.trendhunter.com/trends/kleenex-branding.md) - [Revamped Museum Brand Identities](https://www.trendhunter.com/trends/the-brooklyn-museums.md) - [Vibrant Non-Alcoholic Wine Labels](https://www.trendhunter.com/trends/kally-wines.md) - [Luminous Beverages Branding](https://www.trendhunter.com/trends/Rithms-Enlite.md)