# Skin Barrier-Supporting Cosmetics Simple Active Skin Barrier Care Repair+ Uses SkinTwin Science By Michael Hemsworth | Published 2026-01-16 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/simple-active-skin-barrier-care-repair References: [scottishgrocer](https://scottishgrocer.co.uk/2026/01/16/simple-drives-premium-skincare-solution-in-new-range/) & [simple](https://www.simple.co.uk/home.html)  The Simple Active Skin Barrier Care Repair+ range is headed to the grocery store aisle this season as a series of affordable yet effective cosmetics that work with the skin's natural repair abilities. The product range features the SkinTwin science, which works with skin to help it maintain its natural resilience as a nod to growing consumer demand for consumers who are more conscious about skin health. The product range includes the Repair+ 11% [Pro-Ceramide & Omega Serum](https://www.trendhunter.com/trends/ectoin-hydro-barrier-serum), Repair+ Cream Cleanser and the [Repair+ Rich Cream](https://www.trendhunter.com/trends/barrier-defense-basic-cream). These solutions have a higher concentration of active ingredients when compared to Simple's other entry-level products to help catch the attention of shoppers. Shopper Marketing Manager of Beauty and Wellbeing at [Unilever](https://www.trendhunter.com/trends/active-skin-barrier-care-range) commented on the Simple Active Skin Barrier Care Repair+ range saying, "We have invested a substantial shopper budget this year into enhancing the in-store experience. Our focus is on turning up at the fixture with innovative, educational POS and regime-driving trays that encourage shoppers to explore and adopt additional steps in their skincare routine, such as serums." ## Trend Insights (Trend Hunter) - Score: 5.6/10 - Popularity: 54% | Activity: 52% | Freshness: 62% - Audience gender: 10% men, 90% women - Primary generations: Gen Z, Millennial, Gen X - Top markets: Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Cosmetics](https://www.trendhunter.com/cosmetics) ## Key Themes ### What's Driving This Trend - **Skin-barrier Science Integration:** Incorporating advanced science like SkinTwin in cosmetics showcases a shift towards enhancing the skin's natural defenses through innovation. - **Proactive Skin Health Consumerism:** The rising consumer interest in maintaining skin resilience indicates a growing market for products that proactively enhance skin health. - **Elevated In-store Experiences:** Investments in educational point-of-sale materials and store displays are reshaping retail experiences to drive customer engagement and product adoption. ### Who This Affects Most - **Cosmetic Science:** Developments in skin-barrier-supporting formulations are refining the focus on dermal science within the beauty industry. - **Retail Innovation:** Transformation of in-store marketing with educational and interactive displays is driving a shift towards dynamic retail environments. - **Health-conscious Consumer Goods:** The surge in products tailored to health-aware consumers reflects an expanding sector focused on wellness-oriented cosmetic solutions. ## Related on Trend Hunter - [Sensitive Aging-Specific Skincare](https://www.trendhunter.com/trends/cetaphil.md) - [Hypoallergenic Gen Z Skincare](https://www.trendhunter.com/trends/saint-crewe.md) - [Japanese Skincare Expansions](https://www.trendhunter.com/trends/curel-debuts.md) - [Ceramide-Infused Skin Capsules](https://www.trendhunter.com/trends/cerave-1.md) - [Barrier-Boosting Soap Ranges](https://www.trendhunter.com/trends/lifebuoy-soap.md) - [Scientifically Backed Skincare Formulas](https://www.trendhunter.com/trends/revision-skincare.md) - [Multi-Benefit Bodycare](https://www.trendhunter.com/trends/hydrarepair-body-range.md) - [Repair-Themed Activations](https://www.trendhunter.com/trends/repair-serums.md) - [Multi-Functional Barrier Repair Creams](https://www.trendhunter.com/trends/barrier-repair-cream.md)