# Emotion-Scanning Checkout Tablets The Simplate Platform Customizes Deals by Scanning Faces By Alexander Lam | Published 2013-07-11 | Tech Source: Trend Hunter, https://www.trendhunter.com/trends/simplate-platform References: [springwise](http://www.springwise.com/russia-supermarket-checkouts-read-emotions-offer-personalized-deals/) & [synqera](http://synqera.com/) The Simplate platform by Synqera gets inside your head when you're at the cash register to provide you with appropriate deals. Simplate is a touchscreen table device that advertises to you while you pay at the [checkout counter](https://www.trendhunter.com/trends/self-checkout-lines). The tablet was built to provide you with appropriate deals to get you to increase your purchase size. Synqera's gadget knows what to show you through several sources of data. The device [scans your face](https://www.trendhunter.com/trends/global-mood-ring) and asks you how you're feeling to determine your emotions. In addition, the tablet can access [store loyalty databases](https://www.trendhunter.com/trends/tesco-5) to tailor offers. Combined with your emotion data, Simplate can accurately determine what kind of promotions you'd be receptive to. If you're feeling negative, the tablet can offer certain discounts to help improve your mood and increase your brand loyalty. ## Trend Insights (Trend Hunter) - Score: 3.1/10 - Popularity: 40% | Activity: 46% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America, Europe, Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Tech](https://www.trendhunter.com/tech) > [Gadgets](https://www.trendhunter.com/gadgets) ## Key Themes ### What Makes This Trend Stand Out - **Emotion-scanning Technology:** There is an opportunity for businesses to utilize emotion-scanning technology to customize promotions and increase customer engagement. - **Personalized Advertising:** The use of personalized advertising through devices like the Simplate tablet can create more relevant and targeted offers for customers, boosting sales and brand loyalty. - **Data-driven Consumer Insights:** By leveraging data from facial recognition and emotion analysis, businesses can gain valuable consumer insights to better understand their preferences and behaviors. ### Sectors Adopting This - **Retail:** The retail industry can leverage emotion-scanning checkout tablets to create personalized shopping experiences and drive sales. - **Technology:** The technology industry has the opportunity to develop advanced emotion-scanning devices and software to cater to the growing demand for personalized advertising. - **Marketing:** The marketing industry can utilize data-driven consumer insights to create targeted campaigns and improve overall customer engagement. ## Related on Trend Hunter - [In-Store Audience Engagement Solutions](https://www.trendhunter.com/trends/instore-audience-engagement.md) - [Experience-Enhancing POS Retail Apps](https://www.trendhunter.com/trends/momentapps.md) - [Smile-Detecting Shopping Experiences](https://www.trendhunter.com/trends/walmart-joy-fully.md) - [Desire-Detecting Chocolate Experiences](https://www.trendhunter.com/trends/desire-a-bar.md) - [Emotional Intelligence-Focused AI Solutions](https://www.trendhunter.com/trends/ovomind.md) - [Emotion-Sensing Eyewear](https://www.trendhunter.com/trends/emteq-labs-sense.md) - [Mood Insight Tools](https://www.trendhunter.com/trends/mood-insight.md) - [Mood-Based Makeup Mirrors](https://www.trendhunter.com/trends/loreal-mood-mirror.md) - [AI-Augmented Retail Checkouts](https://www.trendhunter.com/trends/retail-checkout.md)