# Tulle Tiara Lookbooks The Simone Rocha AW10 Collection is Darkly Romantic By Meghan Young | Published 2010-07-13 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/simone-rocha-aw10 References: [stylebubble](http://www.stylebubble.co.uk/style_bubble/2010/07/the-rochas.html) & [simonerocha](http://www.simonerocha.com/) Bringing a little [dark romanticism to fashion this fall](https://www.trendhunter.com/trends/the-october-collection), the Simone Rocha AW10 collection is everything a moody girl could want. Balancing the [heavy black tones](https://www.trendhunter.com/trends/jiyongkim-fw25) with lighter textures that aim for interesting and dynamic looks, the collection is as versatile as it is eye-catching. Shown as part of the [Central Saint Martins](https://www.trendhunter.com/trends/woojun-jang-fw26) M.A. show, the Simone Rocha AW10 collection was shot by Boo George and styled by Celestine Cooney for the lookbook. What I particularly admire about this line is that it complements personality as much as form. ## Trend Insights (Trend Hunter) - Score: 2.6/10 - Popularity: 32% | Activity: 38% | Freshness: 8% - Audience gender: 10% men, 90% women - Primary generations: Millennial - Top markets: North America, Europe, Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Hip Fashion](https://www.trendhunter.com/hipfashion) ## Key Themes ### Key Themes Behind This Trend - **Dark Romantic Fashion:** Opportunities to embrace moody tones in fashion lines by balancing them with interesting textures that are versatile and eye-catching. - **Personalized Fashion:** Incorporating designs that complement personality as much as form for fashion lines. - **Fashion Campaigns as Art:** New and innovative ways to shoot and style fashion campaigns, using various mediums and techniques that create edgy, artful visuals. ### Where This Applies - **Fashion:** Exploring new designs and personalized options for clothing and accessories to provide a unique look and resonate with individual customers. - **Photography:** Innovative ways to shoot fashion campaigns using different mediums and techniques to create artful visuals. - **Styling:** Partnering with fashion designers and photographers for campaign styling that showcases a unique and personalized look and resonates with a particular audience. ## Related on Trend Hunter - [Statement-Making Fall Collections](https://www.trendhunter.com/trends/auteur-studios-fall-2025.md) - [Timelessly Charming Fashion Collections](https://www.trendhunter.com/trends/mi-amor-collection.md) - [Luxury Resort Apparel Collections](https://www.trendhunter.com/trends/auteurs-resort-2025-collection.md) - [Romantic Resort Collections](https://www.trendhunter.com/trends/kallmeyer-resort-2026-collection.md) - [Glam Utilitarian Footwear Collections](https://www.trendhunter.com/trends/crocs-x-simone-rocha-collection.md) - [Holiday-Inspired Evening Wear Campaigns](https://www.trendhunter.com/trends/mcqueen-holiday-2025.md) - [Experimental Fall Wardrobe](https://www.trendhunter.com/trends/khaotique-noir.md) - [Politically-Inspired Runway Collections](https://www.trendhunter.com/trends/selkies-the-libertine-collection.md) - [Whimsical Feminine Runway Shows](https://www.trendhunter.com/trends/wild-rose-sparrow.md)