# Neon Block Rooms Simone Micheli Displays Fresh Designs at Milan Design Week 2010 By Annie Ho | Published 2010-05-21 | Eco Source: Trend Hunter, https://www.trendhunter.com/trends/simone-micheli References: [contemporist](http://www.contemporist.com/2010/05/18/townhousestreet-by-simone-micheli/) & [townhousestreet](http://www.townhousestreet.com/) Italian architect Simone Micheli introduces a new concept for Town@HouseStreet at Milan Design Week 2010. Town@HouseStreet is a company that specializes in urban living, and Simone Micheli has teamed up with them to turn a decaying room into a more enjoyable living space. Simone Micheli showcased his urban style and his love for [neon colors](https://www.trendhunter.com/trends/reglow) at Milan Design Week 2010. Who knew that revamping a decaying space could be so fresh and funky? I would love for my room to look like that. ## Trend Insights (Trend Hunter) - Score: 4.6/10 - Popularity: 89% | Activity: 41% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial - Top markets: North America, Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Eco](https://www.trendhunter.com/eco) ## Key Themes ### What's Driving This Trend - **Neon Colors:** Disruptive innovation opportunities can include incorporating neon colors in interior design to create fresh and funky living spaces. - **Urban Living:** There is a disruptive innovation opportunity in transforming decaying spaces into enjoyable and stylish urban living environments. - **Room Revamping:** Room revamping offers a disruptive innovation opportunity to breathe new life and personality into existing living spaces. ### Who This Affects Most - **Interior Design:** The interior design industry can embrace the disruptive innovation by exploring the use of neon colors and revamping decaying spaces. - **Urban Development:** The urban development industry can seize the disruptive innovation opportunity by repurposing decaying spaces and creating stylish urban living environments. - **Home Renovation:** The home renovation industry can tap into the disruptive innovation of room revamping to meet the demand for fresh and funky living spaces. ## Related on Trend Hunter - [Renovated Maximalist Apartments](https://www.trendhunter.com/trends/casa-di-fantasia.md) - [Lively Transformed Vibrant Homes](https://www.trendhunter.com/trends/casa-buondelmonti.md) - [Modern Milan Retreats](https://www.trendhunter.com/trends/hotel-calimala-milano.md) - [Immersive Living Room Concepts](https://www.trendhunter.com/trends/immersive-living-room.md) - [Marble-Patterned Interiors](https://www.trendhunter.com/trends/psychedelic-interior.md) - [Futuristic Immersive Lighting Experiences](https://www.trendhunter.com/trends/immersive-lighting-experience.md) - [Pop Art-Inspired Bright Furniture](https://www.trendhunter.com/trends/henri-judin.md) - [Neon Illustation-Donned Buildings](https://www.trendhunter.com/trends/crafted-world-exhibition-1.md) - [Material-Exploring Industrial-Style Lighting](https://www.trendhunter.com/trends/industrialstyle-lighting.md)