# Purse-Shaped Museums Purse Fanatics Will Go Mad for the Simone Handbag Museum By Ariel Weber | Published 2013-01-12 | Art & Design Source: Trend Hunter, https://www.trendhunter.com/trends/simone-handbag-museum References: [gizmodiva](http://www.gizmodiva.com/other_stuff/the-bagstage-building-shaped-like-a-bag-and-displaying-over-400-from-various-times.php) & [architizer](http://www.architizer.com/en_us/blog/dyn/71105/a-building-dedicated-to-handbags-that-looks-like-a-handbag/) For all you purse lovers out there, get ready to have a major experience while looking at some of the [most lavish purses](https://www.trendhunter.com/trends/from-the-heart-to-the-hands) ever made at the Simone Handbag Museum. Located in South Korea, the five-storey tall building is every bag lover's dream, as it houses a collection of over 300 handbags some, which date all the way back to the 16th century. The building, which mimics a beige colored handbag, has [two black handles](https://www.trendhunter.com/trends/no-budget-bag) on its roof so that you won't mistake it for anything other then what it's intended to look like. The Simone Handbag Museum is even planning to build a [luxury brand store](https://www.trendhunter.com/trends/emerald-dolce-box-bag) on its second floor so that after you peruse through all of the most luxurious of purses, you can get your shop on and purchase some more modern versions of the designs displayed. ## Trend Insights (Trend Hunter) - Score: 1.5/10 - Popularity: 29% | Activity: 7% | Freshness: 8% - Audience gender: 10% men, 90% women - Primary generations: Gen Z, Millennial - Top markets: North America, Europe, Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Art & Design](https://www.trendhunter.com/artdesign) > [Design](https://www.trendhunter.com/design) ## Key Themes ### What Makes This Trend Stand Out - **Purse-shaped Architecture:** Design buildings or structures in the shape of everyday objects or items to create unique and interesting experiences for visitors. - **Fashion-centric Museums:** Create museums that focus on fashion and accessories, showcasing historic and modern versions of popular designs and pieces. - **Luxury Brand Experiences:** Create immersive shopping experiences that showcase the history and evolution of luxury brands and products. ### Sectors Adopting This - **Tourism:** Develop and promote unique and quirky attractions that draw in visitors and create memorable experiences. - **Fashion/accessories:** Explore new ways to showcase the history and evolution of fashion and accessories, and create immersive experiences for shoppers and enthusiasts. - **Retail:** Innovate luxury shopping experiences by incorporating museum-like displays and showcasing the evolution and history of a brand's products. ## Related on Trend Hunter - [Microscopic Handbag Designs](https://www.trendhunter.com/trends/microscopic-handbag.md) - [Luxury Brand Legacy Exhibitions](https://www.trendhunter.com/trends/designer-of-dreams.md) - [Ancient Geometric Pattern Purses](https://www.trendhunter.com/trends/infinite-convertible-bag.md) - [Versatile Warped Handbags](https://www.trendhunter.com/trends/mschf-3.md) - [Luxury Bag Pop Ups](https://www.trendhunter.com/trends/birkin-bag.md) - [Avant-Garde Handbag Designs](https://www.trendhunter.com/trends/hanifa.md) - [Immersive Luxury Exhibits](https://www.trendhunter.com/trends/visionary-journeys.md) - [Architectural Luxury Handbags](https://www.trendhunter.com/trends/louis-vuitton-x-frank-gehry.md) - [Major High Fashion Exhibitions](https://www.trendhunter.com/trends/from-the-heart-to-the-hands.md)