# Plaited Paper Packaging Simone Cookies Branding is Winsomely Woven for a Homemade Image By Amelia Roblin | Published 2013-02-28 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/simone-cookies-packaging References: [packagingoftheworld](http://www.packagingoftheworld.com/2013/02/simone-concept.html) & [renaudnora](http://www.renaudnora.com/project/simone/) Provided that someone under your roof has some talent for following a recipe, the idea of [homemade biscuits](https://www.trendhunter.com/trends/realfoods-by-organico-biscuits) is hard to beat. Simone Cookies packaging strives to express its products as treats with as much goodness, warmth and scrumptious comfort as those that emerge from your own oven -- qualities with which [store-bought snacks](https://www.trendhunter.com/trends/betterforyou-snack) just cannot compete. Nora Renaud developed three different sizes of wrappers to hold one, five or ten biscuits. The first is a sleeve that's been [woven from paper strips](https://www.trendhunter.com/trends/lata-pancakes) in four colors; the second is modeled on a short milk carton; and the third is a rectangular box. The vibrant ribbons decorate the latter two pieces of Simone Cookies packaging, maintaining a bit of branding consistency and contributing to the cute and crafty image. ## Trend Insights (Trend Hunter) - Score: 5.8/10 - Popularity: 88% | Activity: 77% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Gen Z, Gen Alpha, Millennial, Gen X - Top markets: Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Food](https://www.trendhunter.com/food) ## Key Themes ### What Makes This Trend Stand Out - **Homemade Packaging Design:** Opportunities for upcycling materials and innovative designs for homemade product packaging, using sustainable and eco-friendly materials - **Brand Consistency:** Having a consistent and memorable brand image across different packaging shapes and sizes, creating brand loyalty among customers - **Artisanal Aesthetic:** Artisan and handcrafted design trends in food packaging, communicating warmth, comfort and quality. ### Sectors Adopting This - **Food and Beverage Industry:** The food industry can benefit from innovative and eco-friendly packaging design, providing homemade and artisanal product branding - **Retail Industry:** Retailers can use artisanal and homemade packaging design trends and eco-friendly materials to create an authentic and unique in-store experience - **Design Industry:** Designers can take advantage of the homemade packaging trend, exploring the possibilities of combining eco-friendly materials with innovative designs to create memorable and sustainable product packaging. ## Related on Trend Hunter - [Playful Baked Good Branding](https://www.trendhunter.com/trends/whaoo-filled-crpes.md) - [Travel-Inspired Pretzel Packaging](https://www.trendhunter.com/trends/sabio.md) - [Re-Designed Holiday Tins](https://www.trendhunter.com/trends/neoms-reimagined-packaging.md) - [Cookie Re-Branding Makeovers](https://www.trendhunter.com/trends/lotus-bakeries-1.md) - [Paper-Made Confectionery Bags](https://www.trendhunter.com/trends/saica-group.md) - [Sugar Spread Packaging Updates](https://www.trendhunter.com/trends/fearne-and-rosie.md) - [Food Packaging Refreshes](https://www.trendhunter.com/trends/higgidy-1.md) - [Eye-Catching Cracker Packaging](https://www.trendhunter.com/trends/wasa-crispbread.md) - [Inclusive Rice Snack Packaging](https://www.trendhunter.com/trends/rice-krispies-1.md)