# Olympian-Backed Hair Brands Simone Biles and K18 Have Partnered Together By Lima Kalim | Published 2024-06-27 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/simone-biles-and-k18 References: [beautypackaging](http://beautypackaging.com/contents/view_breaking-news/2024-06-25/k18-taps-simone-biles-as-brand-ambassador/) Simone Biles and [K18](https://www.trendhunter.com/trends/k18hairflip-2026) have partnered together for an [advertising campaign](https://www.trendhunter.com/trends/pantenes-new-campaign). The brand has agreed to a two-year partnership with the gymnast and seven-time Olympic medalist. Leading up to the Paris Olympics in July, Biles will participate in the U.S. Olympic team trials. In addition, Jasmine Johnson, Biles's professional hair stylist, has been chosen as a [brand ambassador](https://www.trendhunter.com/trends/canadian-ambassador) for the company. The brand plans to showcase Biles's daily life, both on and off the gymnastics mat, in a social media campaign. The campaign will highlight her inner strength and seek to inspire viewers to "feel what's possible" with K18. Biles said, “The K18 molecular repair hair oil and leave-in molecular repair hair mask have been game changers for me, so my hair stays healthy amid all the stress I put it through, including with extensions.” Image Credit: K18 ## Trend Insights (Trend Hunter) - Score: 4.8/10 - Popularity: 58% | Activity: 62% | Freshness: 25% - Audience gender: 30% men, 70% women - Primary generations: Gen Z, Millennial, Gen X - Top markets: North America, South America, Europe, Asia, Africa ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Cosmetics](https://www.trendhunter.com/cosmetics) ## Key Themes ### Key Themes Behind This Trend - **Celebrity-endorsed Haircare:** High-profile athlete endorsements can significantly elevate brand visibility and credibility in the beauty industry. - **Athlete-driven Marketing Campaigns:** Leveraging the personal stories and daily routines of athletes can create authentic connections with consumers. - **Haircare-influencer Collaborations:** Partnerships with professional hairstylists and influencers can enhance a brand's expertise and appeal to their audience. ### Where This Applies - **Beauty and Personal Care:** Celebrity collaborations offer unique branding opportunities and help differentiate products in a crowded market. - **Sports Endorsements:** Aligning with well-known athletes can boost brand loyalty and consumer trust in various sectors beyond sportswear. - **Social Media Marketing:** Innovative campaigns that blend sports and daily life content can drive engagement and inspire target audiences. ## Related on Trend Hunter - [Athlete Hair Campaigns](https://www.trendhunter.com/trends/athlete-hair-campaigns-schwarzkopf-professionals-up-your-hair-game-celebrat.md) - [Gymnast Beauty Brand Partnerships](https://www.trendhunter.com/trends/gymnast-shilese-jones.md) - [Athlete-Approved Hair Accessories Brands](https://www.trendhunter.com/trends/laurie-hernandez.md) - [Olympian-Approved Makeup Products](https://www.trendhunter.com/trends/loral-paris-cosmetics.md) - [Athlete-Centric Beauty Campaigns](https://www.trendhunter.com/trends/athlete-centric-beauty-campaigns.md) - [Women-Specific Olympic Partnerships](https://www.trendhunter.com/trends/womens-basketball.md) - [Salon-Inspired Bonding Haircare](https://www.trendhunter.com/trends/keratime.md) - [Record-Breaking Hair Flip Challenges](https://www.trendhunter.com/trends/k18hairflip-2026.md) - [Football League-Supporting Hair Brands](https://www.trendhunter.com/trends/textured-hair-care.md)