# Dainty Gown Fashion Ads The Simona Semen SS14 Campaign Stars Model Malina Cristisor By Meghan Young | Published 2014-04-08 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/simona-semen-ss14 References: [fashionising](http://www.fashionising.com/pictures/b--blooming-romance-new-portrait-femininity-simona-semen-74410.html) & [simonasemen](http://www.simonasemen.com/) Although undeniably sophisticated and ladylike, there is a [daintiness to the gowns and dresses](https://www.trendhunter.com/trends/frankies-bikinis-keepsakes-collection) showcased in the Simona Semen SS14 ad campaign that many will find irresistible. As though embodying the spirit of the spring season, the colors and materials used are [soft and feminine](https://www.trendhunter.com/trends/femininity-in-bloom). Of course, there are some darker options that anchor the collection while embracing the mystery and allure of the female spirit. Shot in a room surrounded with lush foliage and flowers, the Simona Semen SS14 ad campaign stars model Malina Cristisor. The brunette beauty was shot by photographer Cristian Floriganta. Yet the designs in the collection was inspired by the ethereal work of David Hamilton, a British photographer and film director. The photoshoot was art directed by Alin Galatescu with hair by Cleopatra Micu and makeup by Adela Pasc. ## Trend Insights (Trend Hunter) - Score: 6.3/10 - Popularity: 92% | Activity: 90% | Freshness: 8% - Audience gender: 10% men, 90% women - Primary generations: Millennial, Gen X - Top markets: Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Hip Fashion](https://www.trendhunter.com/hipfashion) ## Key Themes ### Key Themes Behind This Trend - **Feminine Fashion:** Opportunities for fashion brands to create stylish and feminine clothes perfect for the spring season. - **Ethereal Designs:** Opportunities for designers to experiment with ethereal designs inspired by photographers and film directors. - **Mysterious Fashion:** Opportunities for designers to add darker options to their collections and bring a sense of mystery to their designs. ### Where This Applies - **Fashion:** The fashion industry can take inspiration from the Simona Semen SS14 ad campaign and produce ladylike, sophisticated and feminine clothing designs. - **Photography:** The photography industry can capitalize on this trend by offering ethereal photo shoots that reflect the same style as the designs showcased in the Simona Semen SS14 ad campaign. - **Makeup and Hair:** The beauty industry has an opportunity to provide makeup and hair designs that match the soft, feminine, and natural looks showcased in the Simona Semen SS14 ad campaign. ## Related on Trend Hunter - [Authentic Fashion House Campaigns](https://www.trendhunter.com/trends/springsummer-2024.md) - [Contemporary Femininity Fashion Campaigns](https://www.trendhunter.com/trends/contemporary-femininity.md) - [Whimsical Feminine Runway Shows](https://www.trendhunter.com/trends/wild-rose-sparrow.md) - [Restyled Cinematic Makeup Campaigns](https://www.trendhunter.com/trends/il-pranzo-campaign.md) - [Modern Minimalist Apparel Collections](https://www.trendhunter.com/trends/auteur-studios-latest-summer-edit.md) - [Feminine Rebellion Campaigns](https://www.trendhunter.com/trends/songs-of-siren.md) - [Exploratory Rose-Centered Fashion Campaigns](https://www.trendhunter.com/trends/eva-green.md) - [Statement-Making Fall Collections](https://www.trendhunter.com/trends/auteur-studios-fall-2025.md) - [Timelessly Charming Fashion Collections](https://www.trendhunter.com/trends/mi-amor-collection.md)