# Inner-City Portraits Simon Wheatly Captures the Growth of a Movement in 'Don't Call Me Urban' By Jordan Sowunmi | Published 2011-06-07 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/simon-wheatly References: [isysarchive](http://isysarchive.tv/the-time-of-grime/) & [dontcallmeurban](http://www.dontcallmeurban.com/) Simon Wheatly is a UK-based photographer whose latest [exhibit 'Don't Call Me Urban'](https://www.trendhunter.com/trends/rhinoceros-gallery1) captures the development of the underground street culture and rap scene 'Grime' from its infancy in the early 2000s. Simon Wheatly began taking shots of the most impoverished UK housing developments in 2002 and quickly built a rapport with the residents of the "council estates," (as they're referred to locally) which allowed the photographer to snap [powerful real-life shots](https://www.trendhunter.com/trends/the-last-resort-exhibition) of the youths as they lived their lives surrounded by drug use, government neglect, urban decay and death. Some of the subjects of Simon Wheatly's portraits have overcome their horrible surroundings to achieve some semblance of success, including rapper Dizzee Rascal and grime music collective Roll Deep. Simon Wheatly's 'Don't Call Me Urban' is on display at the [Rich Mix art gallery](https://www.trendhunter.com/trends/powershift-exhibition) from June 3rd to June 24th 2011. ## Trend Insights (Trend Hunter) - Score: 3.1/10 - Popularity: 59% | Activity: 27% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America, Europe, Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Photography](https://www.trendhunter.com/stylephotography) ## Key Themes ### Key Themes Behind This Trend - **Underground Street Culture:** Disruptive innovation opportunities lie in building platforms and communities that support and promote underground street culture, fostering creativity and connecting emerging artists to a wider audience. - **Documentary Photography:** There is potential for disruptive innovation in leveraging the power of documentary photography to capture and showcase marginalized communities and their stories, raising awareness and driving social change. - **Youth Empowerment:** Opportunities for disruptive innovation exist in creating programs and initiatives that empower and uplift youth in impoverished communities, providing them with the tools and opportunities to succeed. ### Where This Applies - **Art Galleries:** Art galleries can disrupt the status quo by showcasing exhibits like 'Don't Call Me Urban' that challenge societal norms and shed light on underrepresented communities. - **Music Streaming Platforms:** Music streaming platforms have the potential to disrupt the music industry by offering a dedicated space for underground street culture genres like grime, providing exposure to emerging artists and new sounds. - **Non-profit Organizations:** Non-profit organizations focused on youth empowerment and community development can create disruptive innovations by implementing programs that support youth in marginalized communities, fostering talent and promoting socio-economic mobility. ## Related on Trend Hunter - [Public Art Displays](https://www.trendhunter.com/trends/paul-anthony-smith.md) - [Cosmic-Themed Art Exhibitions](https://www.trendhunter.com/trends/cosmicthemed-art-exhibition.md) - [Skateboard-Themed Photography Books](https://www.trendhunter.com/trends/rabbit-hole-1.md) - [Miniature Artful Hip-Hop Landmarks](https://www.trendhunter.com/trends/danny-cortes.md) - [Graffiti Culture Art Exhibits](https://www.trendhunter.com/trends/1970s-graffiti-today.md) - [Artful Suspended Fashion Exhibitions](https://www.trendhunter.com/trends/invisible-figures.md) - [Britpop Photography Exhibitions](https://www.trendhunter.com/trends/oasis-photography-exhibition.md) - [Otherwordly Art Exhibitions](https://www.trendhunter.com/trends/william-monk.md) - [Emerging London Designer Exhibitions](https://www.trendhunter.com/trends/powershift-exhibition.md)