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# Design-Forward Champagne Packaging
Simon Porte Jacquemus Collaborates with Veuve Clicquot

By Kalin Ned | Published 2025-10-04 | Luxury
Source: Trend Hunter, https://www.trendhunter.com/trends/simon-porte-jacquemus
References: [lesfacons](https://lesfacons.com/2025/09/15/jacquemus-x-veuve-clicquot-la-grande-dame-2018-collaboration/)

![Design-Forward Champagne Packaging](https://cdn.trendhunterstatic.com/thumbs/585/simon-porte-jacquemus.jpeg)

A collaborative project between the [fashion designer Simon Porte Jacquemus](https://www.trendhunter.com/trends/jacquemus-boutique) and the champagne house [Veuve Clicquot](https://www.trendhunter.com/trends/stella-mccartney-x-veuve-clicquot-collection) has resulted in a specially packaged edition of the 2018 La Grande Dame prestige cuvée. The limited-release product is distinguished by its custom presentation, which includes a gift box covered in a specific textile and a bottle wrapped in a reusable white linen cloth — a feature that is both aesthetic and functional, as it can be dampened to help cool the champagne.

[Simon Porte Jacquemus'](https://www.trendhunter.com/trends/french-champagne) design for the Veuve Clicquot 2018 La Grande Dame prestige cuvée incorporates sun rays and a ribbon bearing both brand signatures. These visual motifs are intended to reflect a shared theme of sunlit optimism and artisanal craftsmanship. This edition is produced on a made-to-order basis and is accompanied by a set of glasses and a selection of other notable vintages from the champagne producer.

Image Credit: Jacquemus x Veuve Clicquot

## Trend Insights (Trend Hunter)

- Score: 6.0/10
- Popularity: 62% | Activity: 65% | Freshness: 52%
- Audience gender: 50% men, 50% women
- Primary generations: Millennial, Gen X
- Top markets: North America, Europe

## Categories

[Trend Hunter](https://www.trendhunter.com/trends) > [Luxury](https://www.trendhunter.com/luxury) > [Ultra Luxury](https://www.trendhunter.com/ultraluxury)

## Key Themes

### What's Driving This Trend

- **Eco-friendly Packaging:** Sustainable packaging that combines functionality with aesthetics represents a significant shift towards reducing waste in the luxury beverages market.
- **Collaborative Luxury Design:** Cross-industry collaborations between fashion designers and luxury beverage brands are fostering innovative, bespoke product offerings that resonate with high-end consumers.
- **Customizable Consumer Experiences:** Offering made-to-order products with customizable features allows brands to provide unique, personalized experiences that cater to individual consumer preferences.

### Who This Affects Most

- **Luxury Beverages:** Incorporating high-end design elements into product packaging can disrupt traditional beverage markets by appealing to design-conscious consumers.
- **Fashion and Design:** Fashion designers entering collaborations with non-fashion brands can redefine product aesthetics and broaden market appeal through unique design innovations.
- **Sustainable Products:** The trend of combining sustainability with luxury offers opportunities for industries focused on eco-friendly materials and practices to penetrate high-end markets.

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