# Candid Rocker Captures Photographer Simon Grossi Presents the Soft Side of Music Makers By Jamie Danielle Munro | Published 2011-08-02 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/simon-grossi References: [photodonuts](http://photodonuts.com/simon-grossi) & [simongrossi](http://www.simongrossi.com/) Photographer Simon Grossi is based in Alençon, France, and presents music makers without the instruments in his latest collection. Shot mostly in [black and white](https://www.trendhunter.com/trends/jiyongkim-fw25), the images look timeless and captivating. By presenting these [rocker individuals](https://www.trendhunter.com/trends/oasis-photography-exhibition) sans music makers, Simon Grossi finds the human element in each of his subjects. Instead of hiding behind instruments, stars such as Busy P (Pedro Winter) pose naturally for the camera, making these captures intimate and informal. Grossi also allows just the right amount of light through the lens, creating a darker appearance and cryptic tone to surround these rockers. **Implications** - With so many contrived advertising campaigns on the market, consumers are looking for a more natural look when it comes to product design and publicity. Businesses would be wise to use a more commonplace aesthetic when it comes to promoting commodities. ## Trend Insights (Trend Hunter) - Score: 4.2/10 - Popularity: 53% | Activity: 64% | Freshness: 8% - Audience gender: 30% men, 70% women - Primary generations: Millennial - Top markets: North America, Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Photography](https://www.trendhunter.com/stylephotography) ## Key Themes ### What's Driving This Trend - **Natural Product Design:** Opportunity for businesses to create products with a more natural and commonplace aesthetic for a more appealing consumer market. - **Authentic Advertising:** Chance for businesses to move away from contrived advertising campaigns and embrace a more natural and genuine approach to product publicity. - **Intimate Photography:** Opportunity for photographers to capture the human element by focusing on subjects without their usual tools or instruments, creating intimate and informal images. ### Who This Affects Most - **Product Design:** Opportunity for product designers to create more natural and commonplace designs that appeal to consumers seeking authenticity. - **Advertising:** Chance for businesses to adopt a more natural and genuine approach to advertising campaigns, resonating with consumers seeking authenticity. - **Photography:** Opportunity for photographers to explore intimate and informal photography by capturing subjects without their usual tools or instruments. ## Related on Trend Hunter - [British Youth-Culture Photography Books](https://www.trendhunter.com/trends/home-and-away.md) - [Public Art Displays](https://www.trendhunter.com/trends/paul-anthony-smith.md) - [Singer-Led Fashion Campaigns](https://www.trendhunter.com/trends/pour-homme-and-neighborhood.md) - [Rockstar-Inspired Instant Film Designs](https://www.trendhunter.com/trends/for-the-rebel-rebels.md) - [Iconic Band Apparel Series](https://www.trendhunter.com/trends/freaks-store-2.md) - [Monochrome Fashion Campaigns](https://www.trendhunter.com/trends/jiyongkim-fw25.md) - [Imperfect Photography Celebrations](https://www.trendhunter.com/trends/nonnas-cam.md) - [Striking Glass Portraits](https://www.trendhunter.com/trends/glass-portraits.md) - [Empowering Musician Spotlight Programs](https://www.trendhunter.com/trends/artist-spotlight-program.md)