# Textural Still Life Photography Simon Escourbiac Captures the Essence of the Product Being Shot By Meghan Young | Published 2013-12-18 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/simon-escourbiac References: [trendland](http://trendland.com/simon-escourbiacs-textural-photography/) & [simon-escourbiac](http://simon-escourbiac.com/) There is a reason why Simon Escourbiac's agency, Michele Filomeno, has dubbed him the 'mad scientist.' He has mastered concocting the most potent still life images out there. He achieves this feat by focusing on the [textures of the products](https://www.trendhunter.com/trends/texture-is-everything) he is capturing. Whether that is the liquid quality of a perfume or the mountainous look of a powder, Simon Escourbiac sees past the obvious for the not-so-obvious. Through Simon Escourbiac's [product shots](https://www.trendhunter.com/trends/product-perfect), potential customers may feel confident to purchase them right then and there without even trying them on. Although some aspects of the products in question are left out, such as the [scent of a fragrance](https://www.trendhunter.com/trends/perfumer-extraordinaire), their visual existence proves just as powerful. Simon Escourbiac also relies heavily on rich colors and dramatic lighting. ## Trend Insights (Trend Hunter) - Score: 2.0/10 - Popularity: 31% | Activity: 20% | Freshness: 8% - Audience gender: 30% men, 70% women - Primary generations: Millennial, Gen X - Top markets: Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Cosmetics](https://www.trendhunter.com/cosmetics) ## Key Themes ### Why This Trend Is Growing - **Textural Still Life Photography:** Opportunity for disruptive innovation in the field of product visualization by focusing on capturing the textures of the products. - **Emotional Product Visualization:** Opportunity for disruptive innovation in creating visual experiences that evoke emotions in potential customers and influence purchasing decisions. - **Enhanced Visual Communication:** Opportunity for disruptive innovation in developing new techniques and technologies that enhance the visual communication of product features and qualities. ### Industries Being Reshaped - **Advertising and Marketing:** Opportunity for disruptive innovation in advertising and marketing campaigns by incorporating textural still life photography to enhance product appeal. - **Fashion and Beauty:** Opportunity for disruptive innovation in the fashion and beauty industry by capturing product textures in a way that influences consumer perception and purchasing decisions. - **E-commerce and Retail:** Opportunity for disruptive innovation in the e-commerce and retail sector by utilizing textural still life photography to improve product visualization and increase online sales. ## Related on Trend Hunter - [Miniaturized Product Art Photographs](https://www.trendhunter.com/trends/small-muji.md) - [Crystal-Adorned Crushed Cans](https://www.trendhunter.com/trends/sam-keller.md) - [AI Lifestyle Image Generators](https://www.trendhunter.com/trends/scenemagic-ai.md) - [Stone-Integrated Dynamic Furniture](https://www.trendhunter.com/trends/jos-miguel-schnaider.md) - [Instant Product Photography](https://www.trendhunter.com/trends/shots-maker.md) - [Food-Inspired Brand Imagery](https://www.trendhunter.com/trends/cooking-clases-barcelona-venue.md) - [Surrealist Pop-Up Installations](https://www.trendhunter.com/trends/surrealist-popup.md) - [AI Product Photography](https://www.trendhunter.com/trends/product-perfect.md) - [Sensorial Cocktail Menus](https://www.trendhunter.com/trends/texture-is-everything.md)