# Crossword-Playing Celebs Simon Emmett Captures the Essence of Each Star Persona By Meghan Young | Published 2011-01-12 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/simon-emmett References: [whitezine](http://www.whitezine.com/en/photography/simon-emmett.html) & [clmus](http://www.clmus.com/) We'll never get enough celebrity captures, but there's something extra special about Simon Emmett's photography. By focusing on each star's unique personalities, looks and style, Emmett was able to hone in on each celeb's enigmatic, yet charismatic personas. Based in London, England, Simon Emmett focuses not only on celebrity work, but also beauty. He has been published in [Vogue](https://www.trendhunter.com/trends/loewe-6), Numero, [Velvet](https://www.trendhunter.com/trends/velvet-heat), [The New York Times](https://www.trendhunter.com/trends/bread-laces) and more. As you browse through the gallery, you'll see why. ## Trend Insights (Trend Hunter) - Score: 1.7/10 - Popularity: 30% | Activity: 13% | Freshness: 8% - Audience gender: 10% men, 90% women - Primary generations: Millennial, Gen X - Top markets: North America, Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Hip Fashion](https://www.trendhunter.com/hipfashion) ## Key Themes ### Why This Trend Is Growing - **Celebrity Photography:** There is an opportunity for photographers to focus on capturing the unique personalities, looks, and styles of celebrities which can become a trend in the fashion industry - **Enigmatic/charismatic Persona:** Branding experts could develop marketing strategies that highlight the enigmatic yet charismatic persona of celebrities, which could become a trend in the advertising industry - **Beauty Photography:** There is a trend for beauty photography to focus on natural beauty, highlighting the features that make each person unique, which could become an opportunity for photographers in the beauty industry ### Industries Being Reshaped - **Fashion:** The unique personalities, looks, and styles of celebrities captured through photography can disrupt the fashion industry by inspiring new styles and trends - **Advertising:** The enigmatic and charismatic persona of celebrities captured through photography can disrupt the advertising industry by creating new marketing strategies that focus on authenticity - **Beauty:** Beauty photography that focuses on celebrating natural beauty can disrupt the beauty industry by promoting self-confidence and diversity ## Related on Trend Hunter - [Artful Summer Puzzles](https://www.trendhunter.com/trends/slim-aarons-puzzle-collection.md) - [Striking Glass Portraits](https://www.trendhunter.com/trends/glass-portraits.md) - [Limited-Edition Nightclub Prints](https://www.trendhunter.com/trends/studio-54.md) - [Celebratory Photo Collections](https://www.trendhunter.com/trends/sonic-editions.md) - [TV Personality-Backed Promotions](https://www.trendhunter.com/trends/dominos-6.md) - [British Youth-Culture Photography Books](https://www.trendhunter.com/trends/home-and-away.md) - [Summer-Inspired Photo Collections](https://www.trendhunter.com/trends/summer-dreaming-collection.md) - [Employee Fragrance Campaigns](https://www.trendhunter.com/trends/lidl-fragrance-campaign.md) - [Empowered Makeup Campaigns](https://www.trendhunter.com/trends/pillow-talk-beauty-soulmates.md)