# Mirrored Lookbooks The Retro-Chic Simon Ekrelius Fall 2010 Collection By Joanne Lam | Published 2010-05-24 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/simon-ekrelius-fall-2010 References: [refinery29](http://www.refinery29.com/simon-ekreliuss-fall-lookbook-is-out-of-this-world.php) & [simonekrelius](http://www.simonekrelius.com/page4.htm) The Simon Ekrelius Fall 2010 lookbook uses a mirroring concept to bring out the quirky and alienesque theme of the spread. The [retro color scheme](https://www.trendhunter.com/trends/episode-7-collection) on these prints presents the model under a creepy light. From the dark-colored lips to the [unusual headpieces](https://www.trendhunter.com/trends/the-future-is-not-set), each individual campaign shot gives off an eerie vibe while emphasizing the awkward and unique styles of the clothing collection. Check out the Simon Ekrelius Fall 2010 [campaign spread](https://www.trendhunter.com/trends/asos-inspired-by) in the featured gallery. ## Trend Insights (Trend Hunter) - Score: 3.5/10 - Popularity: 74% | Activity: 22% | Freshness: 8% - Audience gender: 10% men, 90% women - Primary generations: Millennial - Top markets: North America, Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Hip Fashion](https://www.trendhunter.com/hipfashion) ## Key Themes ### Key Themes Behind This Trend - **Eerie Fashion:** Opportunity for designers to create clothing collections with a creepy and unique aesthetic. - **Quirky Lookbooks:** Increasing use of mirroring concepts to highlight the unusual and distinctive styles in fashion campaigns. - **Retro-inspired Prints:** Rising popularity of retro color schemes and patterns in fashion design to evoke a nostalgic vibe. ### Where This Applies - **Fashion Design:** Disruptive innovation opportunity for fashion designers to experiment with eerie and unique aesthetics in their collections. - **Fashion Photography:** Growing demand for photographers skilled in mirroring concepts to create visually captivating and unconventional lookbooks. - **Print Design:** Opportunity for artists to explore retro-inspired color schemes and patterns for fashion prints and textiles. ## Related on Trend Hunter - [Scrapbook-Inspired Fall Fashion](https://www.trendhunter.com/trends/creative-class-uniform.md) - [Conceptual Memory-Themed Fashion](https://www.trendhunter.com/trends/paranoid-fw25.md) - [Futuristic Statement Fashion](https://www.trendhunter.com/trends/the-future-is-not-set.md) - [Contemporary Fall-Centric Menswear](https://www.trendhunter.com/trends/latimmier.md) - [Monochrome Fashion Campaigns](https://www.trendhunter.com/trends/jiyongkim-fw25.md) - [Experimental Fall Wardrobe](https://www.trendhunter.com/trends/khaotique-noir.md) - [Seasonal Fashion Collections](https://www.trendhunter.com/trends/siegelman-stable-1.md) - [Punk Rock-Informed Fall Fashion](https://www.trendhunter.com/trends/superculture-collection.md) - [Futuristic Fall-Centric Fashion](https://www.trendhunter.com/trends/origins-collection.md)