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# Digital 3D Dish Art
Digital Artist Simon Danaher Relies Heavily on His Imagination

By Meghan Young | Published 2010-03-10 | Marketing
Source: Trend Hunter, https://www.trendhunter.com/trends/simon-danaher
References: [whitezine](http://www.whitezine.com/en/photography/simon-danaher.html) & [simondanaher](http://www.simondanaher.com/imagin1/index.php#/Gallery)

I've always wondered what I would have done if I had the skill and talent Simon Danaher displays everyday. I like to think that I am a creative person, but his work puts my speculation to shame.

Working mainly in the advertising industry for agencies such as [TBWA](https://www.trendhunter.com/trends/mcdonalds-france-1), Leo Burnett, [Publicis](https://www.trendhunter.com/trends/whats-in-my-vag) and Saatchi&Saatchi, Simon Danaher is a digital artist who renders out-of-this-world [print and broadcasting ads](https://www.trendhunter.com/trends/dreamies-treats).

Take a look at some of Simon Danaher's work in the gallery above. It'll blow your mind away.

## Trend Insights (Trend Hunter)

- Score: 4.8/10
- Popularity: 87% | Activity: 50% | Freshness: 8%
- Audience gender: 50% men, 50% women
- Primary generations: Millennial, Gen X
- Top markets: North America

## Categories

[Trend Hunter](https://www.trendhunter.com/trends) > [Marketing](https://www.trendhunter.com/marketing) > [Commercials](https://www.trendhunter.com/commercials)

## Key Themes

### What's Driving This Trend

- **Digital 3D Rendering:** Opportunity for digital artists and advertisers to create unique and eye-catching advertising campaigns.
- **Imaginative Advertising:** An opportunity for advertising agencies to collaborate with creative individuals like Simon Danaher to produce novel ad content.
- **Visual Storytelling:** The rise of digital 3D rendering offers opportunities for storytellers to create immersive, visually stunning narratives.

### Who This Affects Most

- **Advertising:** Digital 3D rendering presents opportunities for advertisers to create innovative ad content that can better capture the target audience's attention.
- **Film and Video Game Development:** The utilization of digital 3D rendering creates opportunities in the entertainment industry to make highly detailed and intricately designed films and games.
- **Architecture:** Digital 3D rendering is becoming integral in architectural designs, especially when pitching designs to clients or government agencies. Computer-generated models enable architects and designers to better describe and present their designs.

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