# Comical Parenting Ads Similac's Commercial Reveals the Realities of Competitive Parenting By Laura McQuarrie | Published 2015-01-29 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/similac-commercial References: [adweek](http://www.adweek.com/adfreak/similac-has-big-hit-one-most-honest-ads-ever-about-parenting-162541) & [similac](http://similac.com/sisterhood-of-motherhood) This hilarious Similac commercial is being touted as one of the most "[honest" parenting ads](https://www.trendhunter.com/trends/guaranteed-to-be-eaten-by-kids) out there. Rather than taking an approach that's simple and heartwarming from the start, as you might expect from the claims about authentic representations of being a parent, the ad is dramatized, dividing up moms and dads into different clans based on their preferred parenting styles. The Similac ad separates the [working moms](https://www.trendhunter.com/trends/strong-like-mom) from the stroller moms, among other groups with totally different beliefs when it comes to raising a child. After a brawl begins to break out and an stroller starts racing down a hill, all of the moms band together to save the child. At the end of the ad, the many different mommy clans are brought together by what Similac calls "the [Sisterhood of Motherhood](https://www.trendhunter.com/trends/moved-by-motherhood)." ## Trend Insights (Trend Hunter) - Score: 3.2/10 - Popularity: 24% | Activity: 65% | Freshness: 8% - Audience gender: 30% men, 70% women - Primary generations: Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Life](https://www.trendhunter.com/life) ## Key Themes ### Why This Trend Is Growing - **Authentic Parenting Representations:** Creating advertisements that provide an honest and humorous portrayal of the challenges and diversity in parenting styles. - **Clan-based Parenting Groups:** Exploring marketing campaigns that cater to different segments of parents based on their preferred parenting styles. - **Parenting Unity:** Promoting the idea of unity and support among different parenting groups to appeal to a wider audience. ### Industries Being Reshaped - **Baby Care Products:** Developing innovative products that cater to the specific needs and preferences of different parenting styles and groups. - **Advertising and Marketing:** Offering creative ideas and strategies to make parenting advertisements more relatable, entertaining, and meaningful. - **Parenting Communities:** Building online platforms and communities that bring together parents from different parenting styles, fostering a sense of unity and support. ## Related on Trend Hunter - [Cheeky Infant Formula Campaigns](https://www.trendhunter.com/trends/good-start.md) - [Sustainable Baby-and-Mom Brands](https://www.trendhunter.com/trends/pipette.md) - [Parenthood Beer Campaigns](https://www.trendhunter.com/trends/cheers-to-parenthood.md) - [Authentic Mother's Day Commercials](https://www.trendhunter.com/trends/amazon-boxes.md) - [Humorous Mother's Day Campaigns](https://www.trendhunter.com/trends/gift-glow-up-shop.md) - [Humorous Parenting Guides](https://www.trendhunter.com/trends/eat-pray-cry.md) - [Stigma-Breaking Motherhood Billboards](https://www.trendhunter.com/trends/molly-baz1.md) - [Comforting Oat Bar Ads](https://www.trendhunter.com/trends/campaign-for-bobos.md) - [Parenting-Inspired Furniture Campaigns](https://www.trendhunter.com/trends/proudly-second-best.md)