# Dual Gender Advertisements The Silvian Heach F/W 2012 Campaign Stars Andrej Pejic By Alexandra Serrano | Published 2012-08-22 | Marketing Source: Trend Hunter, https://www.trendhunter.com/trends/silvian-heach-fw-2012 References: [designscene.net](http://www.designscene.net/2012/08/andrej-pejic-silvian-heach-fw12-13.html) The Silvian Heach F/W 2012 campaign is a [monochromatic haven](https://www.trendhunter.com/trends/jiyongkim-fw25) of gender-bending beauty. Starring the infamous model Andrej Pejic, the Italian retailer’s [stunning Fall/Winter collection](https://www.trendhunter.com/trends/winter-2025-campaign) is complete with little black dresses, sequined frocks and leather detailing on the chic garments that shine with this one-of-a kind campaign. Lensed by Italian fashion photographer Giampaolo Sgura, Pejic is captured in [cinematic settings](https://www.trendhunter.com/trends/il-pranzo-campaign) that highlight the overall feel of fashion fit for a celebrity. A star in his own respect, Pejic adds the added taboo allure of his androgyny. The fact that model was chosen for this campaign meant to appeal to a mass audience speaks volumes of the retailer’s awareness that societal norms are changing. The beautiful campaign is a win for those partial to uncoventional beauty. Silvian Heach is to be commended for their edgy approach to the Fall/Winter 2012 season. ## Trend Insights (Trend Hunter) - Score: 6.3/10 - Popularity: 88% | Activity: 92% | Freshness: 8% - Audience gender: 10% men, 90% women - Primary generations: Millennial - Top markets: North America, Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Marketing](https://www.trendhunter.com/marketing) > [Print](https://www.trendhunter.com/print) ## Key Themes ### What Makes This Trend Stand Out - **Gender-neutral Fashion:** The rise of gender-neutral fashion pushes brands towards more inclusive advertising campaigns featuring models of all genders. - **Androgynous Models:** More and more brands are featuring androgynous models like Andrej Pejic in their advertising campaigns, challenging traditional beauty standards and appealing to a wider audience. - **Diversity and Inclusion in Advertising:** As society becomes more aware of the importance of diversity and inclusion, advertising campaigns are increasingly featuring models of all races, genders, and body types to reflect a more realistic and inclusive world. ### Sectors Adopting This - **Fashion:** The fashion industry has the opportunity to embrace and promote gender-inclusive fashion with advertising campaigns that feature a range of body types and genders. - **Marketing and Advertising:** Marketing and advertising agencies can work with brands to create more inclusive campaigns that reflect changing societal norms and promote diversity and inclusion. - **Media and Entertainment:** Media and entertainment companies can use their platforms to promote diversity and challenge traditional beauty standards with inclusive advertising campaigns featuring models of all genders and body types. ## Related on Trend Hunter - [Cinematic Fashion Campaigns](https://www.trendhunter.com/trends/alessandro-micheles.md) - [Contemporary Femininity Fashion Campaigns](https://www.trendhunter.com/trends/contemporary-femininity.md) - [Feminine Rebellion Campaigns](https://www.trendhunter.com/trends/songs-of-siren.md) - [Genderless Outerwear Designs](https://www.trendhunter.com/trends/sujitha-shivajothi.md) - [Monochrome Fashion Campaigns](https://www.trendhunter.com/trends/jiyongkim-fw25.md) - [Local Hotspot Fashion Shoots](https://www.trendhunter.com/trends/heartbeat-campaign.md) - [Exploratory Rose-Centered Fashion Campaigns](https://www.trendhunter.com/trends/eva-green.md) - [Intimate Fashion Capsules](https://www.trendhunter.com/trends/velvet-heat.md) - [Authentic Fashion House Campaigns](https://www.trendhunter.com/trends/springsummer-2024.md)