# Video Ad Spoofs British Airways Silverjet Airlines By Andrew Bruck | Published 2007-10-04 | Luxury Source: Trend Hunter, https://www.trendhunter.com/trends/silverjet-worlds-most-exclusive-airline References: [travel.timesonline](http://travel.timesonline.co.uk/tol/life_and_style/travel/article2590055.ece) & [flysilverjet](http://www.flysilverjet.com) Silverjet, the new British [all-business-class airline](https://www.trendhunter.com/trends/magnifica-airmagnifica-air), has done a cheeky take-off of the famous [British Airways](https://www.trendhunter.com/trends/collectible-amenity-kits) 'face' advert from 1989. They've remade the iconic British Airways commercial in exactly the same locations, with the same director, Oscar-winner Hugh Hudson. The script, which involves people coming together to make a smiling face, is almost the same too. The main difference is the size of the cast. The original commercial involved a cast of thousands to show how 'the world's favourite airline' brought millions of people together. The new Silverjet version is all about exclusivity and uses a cast of just 4 to show how 'civilised' air travel can be if you avoid the masses. Silverjet are leading a new trend away from mass travel towards a 'private jet experience'. Their aircraft are business class throughout, with just 100 [flat bed seats](https://www.trendhunter.com/trends/aria-suite), state-of-the-art inflight entertainment and gourmet cuisine. On the ground they've streamlined check-in and security with their own terminal, lounges and security arrangements. Silverjet started in January 2007 with the London-New York route, and are now expanding with flights to Dubai. ## Trend Insights (Trend Hunter) - Score: 4.8/10 - Popularity: 62% | Activity: 75% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Gen Z, Millennial, Gen X - Top markets: North America, Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Luxury](https://www.trendhunter.com/luxury) > [Ultra Luxury](https://www.trendhunter.com/ultraluxury) ## Key Themes ### Why This Trend Is Growing - **Private Jet Experience:** The trend towards private, exclusive air travel experiences presents an opportunity for disruption and innovation in the airline industry. - **Cheeky Marketing:** The trend towards humorous and attention-grabbing marketing presents an opportunity for disruption and innovation in the advertising industry. - **Exclusivity in Travel:** The trend towards exclusive, high-end travel experiences presents an opportunity for disruption and innovation in the hospitality and tourism industry. ### Industries Being Reshaped - **Airline Industry:** Opportunities for innovation and disruption in the airline industry include developing new, exclusive air travel experiences and creating streamlined and efficient check-in and security processes. - **Advertising Industry:** Opportunities for innovation and disruption in the advertising industry include developing humorous and attention-grabbing marketing campaigns that stand out from the competition. - **Hospitality and Tourism Industry:** Opportunities for innovation and disruption in the hospitality and tourism industry include creating high-end, exclusive travel experiences that cater to the needs and preferences of discerning travelers. ## Related on Trend Hunter - [Airline Highlight Advertisements](https://www.trendhunter.com/trends/spirit-airlines-more-fly.md) - [Inclusive Assistance-First Airline Ads](https://www.trendhunter.com/trends/british-sign-language.md) - [Collectible Amenity Kits](https://www.trendhunter.com/trends/collectible-amenity-kits.md) - [Meaningful Travel Reunion Ads](https://www.trendhunter.com/trends/must-be-love.md) - [AI-Generated Airline Campaigns](https://www.trendhunter.com/trends/ai-adventure-campaign.md) - [Airline Loyalty Program Revamps](https://www.trendhunter.com/trends/the-british-airways-club.md) - [Branded Departure Boards](https://www.trendhunter.com/trends/bumble-airlines.md) - [Stylish Airport Lounges](https://www.trendhunter.com/trends/the-clubhouse.md) - [Romantic Airline Spots](https://www.trendhunter.com/trends/hallmark-x-united-airlines.md)