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# Sleek Stain-Resistant Trousers
The Brand Behind These Silver-Infused Pants Offers Lifetime Quality

By Mishal Omar | Published 2016-09-27 | Fashion
Source: Trend Hunter, https://www.trendhunter.com/trends/silverinfused-pants
References: [kickstarter](https://www.kickstarter.com/projects/1475563356/the-forever-og-pants-lifetime-quality-without-the?ref=category_popular)

These silver-infused pants provide a multitude of functions on top of their sophisticated design.

Called the 'Forever O.G. Pants,' the men's clothing is made in New York and infused with silver -- a material that works to prevent and repel odor. The clothing is made with "[nano technology](https://www.trendhunter.com/trends/selfcleaning-sheets)," which prevents it from staining and even getting wet. The brand behind the company funded the silver-infused pants through a [Kickstarter](https://www.trendhunter.com/trends/graftek-basics) campaign and claims that the pants have a lifetime quality guarantee. The brand is also willing to send people new pants if their size happens to change, as long as they send back their old ones.

These odor, stain and water-resistant pants mix those uses with style -- coming together to create a highly functional clothing item.

## Trend Insights (Trend Hunter)

- Score: 4.1/10
- Popularity: 42% | Activity: 72% | Freshness: 8%
- Audience gender: 50% men, 50% women
- Primary generations: Millennial, Gen X
- Top markets: North America, Europe, Asia

## Categories

[Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Fashion for Men](https://www.trendhunter.com/fashionformen)

## Key Themes

### Why This Trend Is Growing

- **Silver-infused Clothing:** The use of silver in clothing can disrupt the textile industry by creating durable, odor-resistant and stain-resistant products with potential for medical applications.
- **Nano Technology in Fashion:** Incorporating nano technology can revolutionize the fashion industry by producing clothing that is self-cleaning, waterproof, and stain-resistant, leading to a more sustainable and convenient future.
- **Lifetime Quality Guarantee:** Offering a lifetime quality guarantee could be a disruptive innovation within the fashion industry, which is characterized by fast fashion and planned obsolescence, by promoting sustainable and responsible consumption habits.

### Industries Being Reshaped

- **Textile and Clothing:** The textile and clothing industry could benefit from using innovative materials and technologies, such as silver and nano technology, to create more durable, sustainable and functional products.
- **Medical and Healthcare:** Silver-infused clothing could have potential applications in the medical and healthcare industries due to its antimicrobial properties, which could help prevent infections and improve hygiene.
- **Sustainability and Circular Economy:** The lifetime quality guarantee and the use of innovative materials and technologies can contribute to promoting sustainability and circular economy principles within the fashion industry, by reducing waste and encouraging responsible consumption habits.

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