# Pure Silver Socks Y Athletics Blends Merino Wool with Silver to Keep Fabric Fresh By Meghan Young | Published 2015-05-13 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/silver-socks References: [kickstarter](https://www.kickstarter.com/projects/yathletics/silverair-sock-odorless-socks-made-with-pure-silve) & [yathletics](http://yathletics.com) Y Athletics, a company based in Los Angeles, has created a collection of silver socks -- and that's not referring to color, but material. Dubbed SilverAir Socks, they are made out of a blend of Merino wool and silver to create a high-performance design that stays fresh longer while also regulating temperature. Great for everyday wear as well as more rustic travels, the silver socks have vastly surpassed its original $35,000 [Kickstarter](https://www.trendhunter.com/trends/titan-yarn) goal by $285,612. Utterly convenient, the unique silver socks ensures feet smells are kept to a healthy minimum -- even when on the road. They even come in a useful travel pack to help ensure the quality of the product is not at all compromised. ## Trend Insights (Trend Hunter) - Score: 4.5/10 - Popularity: 73% | Activity: 54% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Sports](https://www.trendhunter.com/sports) ## Key Themes ### What's Driving This Trend - **Silver Socks:** Disruptive innovation opportunity: Developing new materials and fabrics for odor control and temperature regulation in apparel. - **High-performance Design:** Disruptive innovation opportunity: Creating innovative and functional designs for everyday apparel and travel gear. - **Kickstarter Success:** Disruptive innovation opportunity: Leveraging crowdfunding platforms to launch and fund innovative products in the fashion industry. ### Who This Affects Most - **Apparel:** Disruptive innovation opportunity: Incorporating advanced materials and technologies to enhance the performance and comfort of clothing. - **Travel Gear:** Disruptive innovation opportunity: Developing travel accessories with convenient features and high-quality materials for on-the-go consumers. - **Crowdfunding:** Disruptive innovation opportunity: Utilizing crowdfunding platforms to reach a broader audience and secure funding for innovative product ideas. ## Related on Trend Hunter - [Advanced Ionized Silver Socks](https://www.trendhunter.com/trends/allday-silver-socks.md) - [Merino Wool Sock Sneakers](https://www.trendhunter.com/trends/uynner-hero-shoes.md) - [Advanced Self-Cleaning Sheets](https://www.trendhunter.com/trends/selfcleaning-sheets.md) - [High-Performance Sock Brands](https://www.trendhunter.com/trends/performance-sock-brand.md) - [Antimicrobial Towels](https://www.trendhunter.com/trends/titan-yarn.md) - [Multi-Day Wear Wool Shirts](https://www.trendhunter.com/trends/proof-72hour-merino-air-tshirt.md) - [Antimicrobial Cooling Sheet Sets](https://www.trendhunter.com/trends/rest-and-noble.md) - [High-Quality Merino Wool Socks](https://www.trendhunter.com/trends/pursuit-wool-socks.md) - [Anti-Odor Bedsheets](https://www.trendhunter.com/trends/jax-sheets-20.md)