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# Socialite-Designed Silver Brush Sets
Kylie Jenner's $360 'Silver Series' Brush Set is Luxurious

By Madison Mackay | Published 2017-12-12 | Fashion
Source: Trend Hunter, https://www.trendhunter.com/trends/silver-series-brush-set
References: [hypebae](https://hypebae.com/2017/12/kylie-jenner-cosmetics-silver-series-brush-set-cost) & [teenvogue](https://www.teenvogue.com/story/kylie-jenner-comments-on-cost-of-new-makeup-brush-set)

Kylie Jenner has revealed a third part to her 'Silver Series' cosmetics drop: a line of luxurious, high-quality makeup brushes. Individually, the brushes range from $16 to $48 USD. Or, you can purchase the entire brush set for $360 USD. These high-priced brushes have been compared to luxury alternatives such as MAC, [Sephora](https://www.trendhunter.com/trends/core-lip-collection) and [Sigma](https://www.trendhunter.com/trends/disney-the-little-mermaid-collection).

Although Jenner has received some critical responses due to the high price tag that's associated with the brushes, she has taken to [Twitter](https://www.trendhunter.com/trends/elon-musk-and-x) to defend herself: "I have developed for you guys the most amazing luxury brushes ever, I am very excited! Real brushes don’t compare to synthetic brushes. Different performance/quality/everything. I am 100% down to do an entire synthetic line in the future which will ultimately be cheaper.”

The entire series will be available December 13th.

Image Credit: Instagram @kyliejenner, Instagram @kyliecosmetics

## Trend Insights (Trend Hunter)

- Score: 3.5/10
- Popularity: 37% | Activity: 59% | Freshness: 8%
- Audience gender: 10% men, 90% women
- Primary generations: Gen Z, Millennial
- Top markets: North America, Europe, Asia

## Categories

[Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Cosmetics](https://www.trendhunter.com/cosmetics)

## Key Themes

### What Makes This Trend Stand Out

- **Luxury Makeup Brushes:** The rise of high-priced, high-quality makeup brushes has created an opportunity for luxury brands to enter the market.
- **Celebrity-endorsed Cosmetic Products:** The use of celebrity endorsements in the beauty industry has proven successful, leading to a trend of socialites and influencers developing their own cosmetic lines.
- **Synthetic Makeup Brushes:** The development of synthetic makeup brushes could disrupt the market by offering a cheaper alternative to high-priced luxury options.

### Sectors Adopting This

- **Beauty:** The beauty industry has seen a rise in celebrity-endorsed cosmetic products and luxury makeup brushes.
- **Fashion:** The fashion industry could explore opportunities with luxury makeup brushes as a fashion accessory.
- **Manufacturing:** The manufacturing industry could explore the development of high-quality synthetic makeup brushes as a way to disrupt the current high-priced luxury brush market.

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