# Contemporary Fall Heritage Menswear Stefan Cooke Readies for FW21 with the Silver Bells Collection By Amy Duong | Published 2021-03-23 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/silver-bells References: [hypebeast](https://hypebeast.com/2021/3/stefan-cooke-fall-winter-2021-silver-bells-collection-runways-lookbook-emerging-designers) London-based designer Stefan Cooke introduces a new collection entitled Silver Bells designed specifically for the Fall/Winter 2021 season. The new seasonal range is made possible by the design duo comprised of Stefan Cooke himself and his partner Jake Burt. The Silver Bells capsule is made up of his signature design language down to the British design tropes, patterning, color palettes, [tailoring cuts](https://www.trendhunter.com/trends/galilee-by-sea), and more. Even though the capsule takes on a [heritage design mindset](https://www.trendhunter.com/trends/high-winter), it still embodies a contemporary feel. The Silver Bells capsule is led by the knitwear pieces taking the spotlight with jumpers that are transformed into scarves or the twinsets that blend together jumpers with knitted skater skirts for a unique outfit. Image Credit: Angus Williams ## Trend Insights (Trend Hunter) - Score: 0.6/10 - Popularity: 5% | Activity: 2% | Freshness: 10% - Audience gender: 50% men, 50% women - Primary generations: Gen Z, Millennial, Gen X - Top markets: North America, Europe, Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) ## Key Themes ### What Makes This Trend Stand Out - **Heritage Menswear:** There is an opportunity to disrupt the menswear industry by incorporating heritage design language with contemporary elements. - **Capsule Collections:** Developing seasonal capsule collections can provide an opportunity for designers to showcase unique pieces that embody both tradition and innovation. - **Knitwear Innovation:** There is potential for innovation in knitwear design by exploring how jumpers and scarves can be transformed into multi-functional pieces for a unique outfit. ### Sectors Adopting This - **Fashion:** The fashion industry can benefit from incorporating heritage design language with contemporary elements to create unique pieces that appeal to a wider market. - **Textile:** There is potential for textile companies to innovate by exploring new ways to transform knitwear into multi-functional pieces for a unique outfit. - **Retail:** Developing seasonal capsule collections can provide an opportunity for retailers to offer unique pieces that attract customers looking for both tradition and innovation. ## Related on Trend Hunter - [Seasonal Fashion Collections](https://www.trendhunter.com/trends/siegelman-stable-1.md) - [Seaside-Influenced Fall Menswear](https://www.trendhunter.com/trends/fort-2.md) - [Minimally Elegant Fall-Ready Fashion](https://www.trendhunter.com/trends/studio-nicholson-1.md) - [Sartorial Co-Ed Fall Fashion](https://www.trendhunter.com/trends/soulland-2.md) - [Contemporary Fall-Centric Menswear](https://www.trendhunter.com/trends/latimmier.md) - [Retrospective Chic Fashion Capsules](https://www.trendhunter.com/trends/prefall-2026-collection.md) - [Festive Lifestyle Streetwear Capsules](https://www.trendhunter.com/trends/autonomy-collection-3.md) - [Vintage Modern Capsules](https://www.trendhunter.com/trends/module-capsule-collection.md) - [Heritage Winter Collections](https://www.trendhunter.com/trends/high-winter.md)