# Glamorous Masquerades The Silva & Moreno PAIN! Editorial is Hauntingly Beautiful By Chalaine Mantha | Published 2011-04-26 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/silva-moreno References: [touchpuppet](http://www.touchpuppet.com/2011/04/25/marcela-tano-by-silva-moreno/#more-19440) & [silva-moreno](http://www.silva-moreno.com/) Silva & Moreno have shot a haunting editorial entitled PAIN!, which features model Marcela Tano. Although the title of the editorial may portray harshness, the images within the series are actually the complete opposite. There is a mysterious juxtaposition within the photos that will make viewers think. The mix of [bondage and dark fashion](https://www.trendhunter.com/trends/velvet-heat) with colorful roses makes for an enticing photoshoot. Marcela Tano wears some interesting fashion pieces, such as a studded cat-woman mask, chunky metallic bangles and [jeweled earrings](https://www.trendhunter.com/trends/the-art-of-adornment) that feature skeletons. She also dons awesome metallic tiger-striped nails that match her bracelets. In one of my favorite shots, she wears [bright pink lipstick](https://www.trendhunter.com/trends/smashbox-x-ilka) that mimics the roses in the background. The Silva & Moreno PAIN! editorial was styled by Juanita Arcila and Tano's makeup was done by Ana Isabel García. ## Trend Insights (Trend Hunter) - Score: 6.7/10 - Popularity: 96% | Activity: 96% | Freshness: 8% - Audience gender: 10% men, 90% women - Primary generations: Millennial - Top markets: North America, Europe, Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Photography](https://www.trendhunter.com/stylephotography) ## Key Themes ### What's Driving This Trend - **Dark Glamour Fashion:** Disruptive innovation opportunity: Creating fashion lines that blend edginess with vibrant elements, appealing to consumers who seek unique and unconventional styles. - **Mysterious Juxtaposition Photography:** Disruptive innovation opportunity: Developing a photography style that combines contrasting elements to captivate viewers and evoke thought-provoking emotions. - **Artistic Expression in Editorial Fashion:** Disruptive innovation opportunity: Exploring unconventional themes and concepts in editorial fashion photography to push boundaries and create visually stunning storytelling. ### Who This Affects Most - **Fashion:** Disruptive innovation opportunity: Leveraging unconventional accessories, bold makeup, and unexpected combinations to create fashion-forward styles that resonate with adventurous consumers. - **Photography:** Disruptive innovation opportunity: Experimenting with unique visual compositions, juxtapositions, and storytelling techniques to redefine the boundaries of editorial fashion photography. - **Beauty and Cosmetics:** Disruptive innovation opportunity: Introducing bold and unconventional beauty products, such as vibrant lipsticks and edgy nail art, that allow individuals to express their individuality and creativity. ## Related on Trend Hunter - [Runway-Inspired Peel-Off Masks](https://www.trendhunter.com/trends/glass-001-artistry-mask.md) - [Cinematic Fashion Campaigns](https://www.trendhunter.com/trends/alessandro-micheles.md) - [Handcrafted Flower Crown Collections](https://www.trendhunter.com/trends/handcrafted-flower-crown.md) - [Restyled Cinematic Makeup Campaigns](https://www.trendhunter.com/trends/il-pranzo-campaign.md) - [Unapologetic Lingerie Campaigns](https://www.trendhunter.com/trends/mariemurs-judge-me-guilty.md) - [Holiday-Inspired Evening Wear Campaigns](https://www.trendhunter.com/trends/mcqueen-holiday-2025.md) - [Feminine Rebellion Campaigns](https://www.trendhunter.com/trends/songs-of-siren.md) - [Raunchy Anime-Inspired Exhibitions](https://www.trendhunter.com/trends/manuela-soto-sosa.md) - [Whimsical Feminine Runway Shows](https://www.trendhunter.com/trends/wild-rose-sparrow.md)