# Putty-Honoring Timepieces Shinola's Silly Putty Detrola Celebrates the Iconic Toy's 71st Birthday By Riley von Niessen | Published 2021-03-02 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/silly-putty-detrola References: [shinola](https://www.shinola.com/?source_campaign=International) Luxury Detroit leather goods and accessories label [Shinola](https://www.trendhunter.com/trends/canfield-speedway-lap-07-watch) has introduced a new timepiece that brings a nostalgic flair to any ensemble: The Silly Putty Detrola. The [colorful watch](https://www.trendhunter.com/trends/barbie-and-casio) was created in celebration of the gooey toy's 71st birthday. Taking design cues from the toy, Shinola crafts the luxury timepiece with a bright aqua blue silicone strap, which pops out in contrast to the coral and red watch face. Like all Shinola goods, The Silly Putty Detrola boasts a high-quality and durable design, with a stainless steel core, TR90 resin case, and hand-assembled Argonite 705 Movement. To complete the theme, Shinola even includes a [classic red egg of Silly Putty](https://www.trendhunter.com/trends/strawberry-shortcake-scentsory-putty) to go along with the watch. Consumers can find the Silly Putty Detrola online and at Shinola stores beginning March 2nd. Image Credit: Shinola ## Trend Insights (Trend Hunter) - Score: 3.0/10 - Popularity: 49% | Activity: 30% | Freshness: 10% - Audience gender: 70% men, 30% women - Primary generations: Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Watches](https://www.trendhunter.com/watches) ## Key Themes ### Why This Trend Is Growing - **Nostalgic-inspired Timepieces:** There is an opportunity to capitalize on consumers' nostalgia by creating watches inspired by iconic toys or trends from the past. - **Bold Colorful Watch Straps:** Creating watches with bright and vibrant silicone straps that contrast against the watch face can make for unique and eye-catching timepieces. - **Incorporating Accessories:** There is potential to incorporate accessories or small gifts with high-end products to create a more memorable and personalized experience for customers. ### Industries Being Reshaped - **Luxury Watch Industry:** The luxury watch industry can capitalize on the trend of creating timepieces inspired by nostalgic toys or trends while also incorporating unique and eye-catching features. - **Silicone Product Industry:** The silicone product industry can provide bold and colorful straps for watch companies to use in creating unique and eye-catching timepieces. - **Gift and Accessory Industry:** The gift and accessory industry can partner with luxury brands to provide small gifts or accessories that enhance the overall customer experience and increase brand loyalty. ## Related on Trend Hunter - [Exclsuive Automotive Timepieces](https://www.trendhunter.com/trends/canfield-speedway-lap-07-watch.md) - [Recycled Plastic Wall Clocks](https://www.trendhunter.com/trends/shinola-detrola.md) - [Playful Cartoon-Forward Watch Designs](https://www.trendhunter.com/trends/peanuts-worldwide.md) - [Blue Collar Professional Timepieces](https://www.trendhunter.com/trends/shinola-mechanic-watch.md) - [Luxury Cartoon Timepieces](https://www.trendhunter.com/trends/spinnaker-fleuss-chronograph-spongebob-squarepants-eyedial.md) - [Chic Seafaring Timepieces](https://www.trendhunter.com/trends/shinola-mackinac-40mm-yacht-timer.md) - [Sleek Cartoon-Themed Watches](https://www.trendhunter.com/trends/spinnaker.md) - [Cartoony Donut Timepieces](https://www.trendhunter.com/trends/swatch-x-the-simpsons.md) - [Studious Cartoon Timepieces](https://www.trendhunter.com/trends/swatch-x-the-simpsons-class-act-watch.md)