# Customizable Online-Only Fragrances Sillages Paris Targets Millennials with Simple, Custom Scents By Laura McQuarrie | Published 2018-03-02 | Art & Design Source: Trend Hunter, https://www.trendhunter.com/trends/sillages-paris References: [premiumbeautynews](http://www.premiumbeautynews.com/en/sillages-paris-redefines-perfume) & [sillagesparis](https://sillagesparis.com/en/) 27-year-old entrepreneur Maxime Garcia-Janin created Sillages Paris to [reintroduce perfume to the Millennial generation](https://www.trendhunter.com/trends/oscar-emil), which has become largely disenchanted with the traditional world of perfume. Rather than offering a single, covetable scent, Sillages Paris distinguishes itself as an online-only retailer of high-end, [customizable scents](https://www.trendhunter.com/trends/fragnatique-ai-perfume-advisor). On the perfume brand's website, users are able to answer a few simple questions and have their bespoke scent created with the aid of an algorithm—which will only provide combinations that have been validated by trusted perfumers. When choosing to order a custom perfume, a user has the option of getting their bottle delivered with its testing sample, or receive their personalized product as part of a boxed set with two similar scents. As an online-only business and one that is based entirely on scent, Sillages Paris offers free shipping, returns and reimburses consumers who are not completely satisfied. ## Trend Insights (Trend Hunter) - Score: 4.7/10 - Popularity: 38% | Activity: 95% | Freshness: 8% - Audience gender: 30% men, 70% women - Primary generations: Millennial - Top markets: North America, Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Art & Design](https://www.trendhunter.com/artdesign) > [Customization](https://www.trendhunter.com/customization) ## Key Themes ### What Makes This Trend Stand Out - **Customizable Fragrances:** Bespoke perfumes created with the aid of an algorithm offer a disruptive innovation opportunity for beauty companies to appeal to younger generations. - **Online-only Retailing:** The online-only business model presents innovative opportunities for retailers to reduce overhead expenses and cater to consumers' desire for convenience and personalization. - **Direct-to-consumer (DTC) Model:** The DTC model, which eliminates the need for middlemen and reduces costs, offers disruptive potential for companies looking to bring unique product offerings to market at an affordable price point. ### Sectors Adopting This - **Beauty:** The beauty industry can leverage technology to offer customizable fragrances that appeal to a younger demographic and differentiate themselves in an increasingly competitive market. - **Retail:** The retail industry can capitalize on the online-only business model by reducing overhead expenses and offering personalized, direct-to-consumer products that cater to consumers' desire for convenience and unique experiences. - **Consumer Goods:** Consumer goods companies can utilize the DTC model to bring unique, high-quality products to market and establish direct relationships with consumers, reducing costs and maximizing profits. ## Related on Trend Hunter - [AI Scent Creation Platforms](https://www.trendhunter.com/trends/everyhuman.md) - [Shape-Shifting Fragrances](https://www.trendhunter.com/trends/me-by-snif.md) - [Personalized Candle Scents](https://www.trendhunter.com/trends/personalized-candle.md) - [AI-Powered Perfume Houses](https://www.trendhunter.com/trends/generation-by-osmo.md) - [Experimental Fragrance Collections](https://www.trendhunter.com/trends/snif-secret-menu.md) - [Scan-to-Sniff Fragrance Billboards](https://www.trendhunter.com/trends/fragrance-billboard.md) - [Youth-Friendly Non-Irritating Fragrances](https://www.trendhunter.com/trends/everedens-new-scent-category.md) - [Efficient Candle Subscription Marketplaces](https://www.trendhunter.com/trends/candle-subscription-marketplace.md) - [Evocative Everyday Fragrances](https://www.trendhunter.com/trends/modern-magic.md)