# Branded Home Gym Giveaways Silk ULTRA is Helping Consumers Upgrade Their Home Gym in New Promotion By Grace Mahas | Published 2021-02-19 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/silk-ultra-1 References: [silk](https://silk.com/plant-based-products/plant-based-protein-beverages/silk-ultra/) & [silkultraupgrade](https://silkultraupgrade.com/) Silk, the popular plant-based milk alternative, recently announced its plans to help fitness-enthusiasts work out effectively at home with its Silk ULTRA beverage. The new plant-based beverage boasts 20 grams of complete, plant-based protein per serving20 grams of complete, plant-based protein per serving. To celebrate the launch of Silk ULTRA, the brand is fitness enthusiasts a "free ULTRA Upgrade," with scare gym equipment including: free weights and kettlebell for strength training; resistance bands; a foam roller to massage sore muscles; a portable blender for portable protein; and of course, "enough Silk ULTRA to fuel you through 2021 and support muscle maintenance and repair." To receive an ULTRA Upgrade, fans must complete a Sweat Session, a 10-min workout mixing cardio, core, and strength, hosted by decorated athletes Michael Phelps and Aly Raisman. Image Credit: Silk ## Trend Insights (Trend Hunter) - Score: 4.1/10 - Popularity: 57% | Activity: 58% | Freshness: 9% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Drinking](https://www.trendhunter.com/drinking) ## Key Themes ### Why This Trend Is Growing - **Home Gym Revolution:** The trend of at-home fitness is on the rise and product giveaways to support the launch of new home gym products can help disrupt the traditional gym industry. - **Plant-based Fitness Fuel:** The trend towards plant-based diets and athletic performance is growing, and companies can capitalize on this by offering plant-based protein products for athletes and fitness enthusiasts. - **Sweat Session Challenge:** Challenges and gamification can incentivize customers to engage with fitness products or programs in new ways, driving customer engagement and loyalty. ### Industries Being Reshaped - **Fitness Industry:** The fitness industry can benefit from disruptive innovation by shifting the focus from traditional gyms to at-home fitness experiences and incorporating product giveaways to promote new product launches. - **Plant-based Food Industry:** Plant-based food companies can capitalize on the growing trend towards plant-based diets and athletic performance by creating and marketing products specifically for athletes and fitness enthusiasts. - **Wellness Challenge Industry:** Companies can create wellness challenges and gamification elements to incentivize customer engagement and loyalty, ultimately driving revenue growth and customer retention. ## Related on Trend Hunter - [Plant-Based Breakfast Challenges](https://www.trendhunter.com/trends/feel-planty-good-challenge.md) - [Dream Workout Jobs](https://www.trendhunter.com/trends/dream-workout-jobs.md) - [High-Protein Almond Alt Milks](https://www.trendhunter.com/trends/silk-protein.md) - [Modern Aging Fitness Programs](https://www.trendhunter.com/trends/boost-camp.md) - [Extra-Creamy Almond Milks](https://www.trendhunter.com/trends/silk-extra-creamy-almondmilk.md) - [Protein-Rich Milk Alternatives](https://www.trendhunter.com/trends/proteinrich-milk-alternative.md) - [Protein-Based New Year Collabs](https://www.trendhunter.com/trends/premier-protein-x-michelle-buteau.md) - [Rewarding Resistance Bands](https://www.trendhunter.com/trends/rxbands.md) - [Stylish At-Home Workout Lines](https://www.trendhunter.com/trends/ikeas-home-workout.md)