# Deserted Island Billboards Silk & Spice Set Up a Billboard for Fans to Go and Find By Laura McQuarrie | Published 2023-09-11 | Marketing Source: Trend Hunter, https://www.trendhunter.com/trends/silk-spice1 References: [designtaxi](https://designtaxi.com/news/424926/Deserted-Island-Billboard-Comes-With-Treasure-You-Can-Keep-When-You-Find-It/)  While most [billboards are strategically positioned](https://www.trendhunter.com/trends/dreamies-treats) in high-traffic areas to maximize visibility, [Silk & Spice](https://www.trendhunter.com/trends/rooted-in-success1) is taking a different route, opting to set up a desert island billboard and initiate an exciting treasure hunt for their dedicated fans. In doing so, the Portuguese wine label turned the advertising experience into an interactive journey. Silk & Spice's latest initiative taps into the spirit of its brand, which is all about a sense of discovery, enticement and going on a journey through flavor. Somewhere on a remote sandy beach, there's a reward for someone who is curious enough to stop by and have a look. The brand's [interactive marketing strategy](https://www.trendhunter.com/trends/heinz-ketchup-zero) is tailor-made for adventurous consumers, engaging them in a unique and thrilling experience that resonates with bold and exploratory spirits. ## Trend Insights (Trend Hunter) - Score: 2.4/10 - Popularity: 22% | Activity: 32% | Freshness: 18% - Audience gender: 50% men, 50% women - Primary generations: Millennial - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Marketing](https://www.trendhunter.com/marketing) > [Billboards](https://www.trendhunter.com/billboards) ## Key Themes ### What's Driving This Trend - **Interactive Marketing:** Silk & Spice's desert island billboard creates an interactive journey for their fans, engaging adventurous consumers in a unique and thrilling experience. - **Experiential Advertising:** Silk & Spice's treasure hunt turns the advertising experience into an interactive journey, resonating with bold and exploratory spirits. - **Branded Entertainment:** Silk & Spice's billboard treasure hunt taps into the spirit of their brand, creating a sense of discovery and enticement through flavor. ### Who This Affects Most - **Wine:** Silk & Spice's desert island billboard provides an innovative advertising opportunity for wine brands to engage consumers through interactive experiences. - **Marketing:** Silk & Spice's interactive billboard campaign showcases the potential for brands to create immersive and engaging marketing strategies. - **Hospitality:** Silk & Spice's treasure hunt concept on a remote beach highlights the opportunity for the hospitality industry to create unique and captivating experiences for customers. ## Related on Trend Hunter - [Game Show-Style Billboards](https://www.trendhunter.com/trends/outdoor-advertisement.md) - [Sensory Outdoor Posters](https://www.trendhunter.com/trends/scratchandsniff-ooh-campaign.md) - [Innovative Outdoor Advertising Campaigns](https://www.trendhunter.com/trends/outdoor-advertising-campaign.md) - [Scan-to-Sniff Fragrance Billboards](https://www.trendhunter.com/trends/fragrance-billboard.md) - [Mixed-Reality Cola Billboards](https://www.trendhunter.com/trends/3d-coca-cola-billboard.md) - [World-Class Billboard Ads](https://www.trendhunter.com/trends/corona-sun-activated-billboard.md) - [Interactive Snacks Billboards](https://www.trendhunter.com/trends/grab-and-go-billboard.md) - [Peeling Cheese Packaging Billboards](https://www.trendhunter.com/trends/babybel-billboard.md) - [Playful Creative Design Billboards](https://www.trendhunter.com/trends/3d-billboards.md)