# Edutainment Mock Press Conferences SheaMoisture Ran The Silk Press Conference & a New Product By Kalin Ned | Published 2026-03-09 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/silk-press-conference References: [prnewswire](https://www.prnewswire.com/news-releases/sheamoisture-and-king-of-the-silk-press-law-roach-call-a-press-conference-to-unveil-silk-press-in-a-bottle-prep-cream-302707660.html)  [SheaMoisture](https://www.trendhunter.com/trends/black-beautybrand) hosted The [Silk Press](https://www.trendhunter.com/trends/rooted-in-success1) Conference — "a social edutainment mock press conference starring influential beauty icons, culture movers, and one particularly skeptical investigator: Law Roach, the undisputed King of the Silk Press." The cheeky campaign served to highlight the brand's latest styling innovation — the Silk Press in a Bottle Prep Cream. The Silk Press in a Bottle Prep Cream is designed as a lightweight styling product that enables consumers to achieve smooth, long-lasting silk press styles while simultaneously protecting the health and integrity of their natural curls. The formula combines plant-derived straightening actives with Amla Oil and the brand's proprietary Hydroplex Technology. The Silk Press Conference campaign brings the product to life by featuring four influential women with distinct lifestyles — a frequent traveler, an athlete, someone preparing for milestone events, and a woman navigating everyday life — to highlight how the press stays flawless in their unique circumstances. Image Credit: SheaMoisture ## Trend Insights (Trend Hunter) - Score: 7.7/10 - Popularity: 81% | Activity: 85% | Freshness: 66% - Audience gender: 10% men, 90% women - Primary generations: Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Cosmetics](https://www.trendhunter.com/cosmetics) ## Key Themes ### What Makes This Trend Stand Out - **Edutainment Marketing:** Blending educational content with entertainment formats creates immersive brand narratives that reframe product launches as culturally relevant experiences. - **Influencer-driven Narrative Campaigns:** Campaigns that cast influencers in character-driven roles enable storytelling that personalizes product benefits across diverse lifestyle archetypes. - **Multifunctional Haircare Formulations:** Products that combine styling performance with active hair health ingredients shift consumer expectations toward hybrid beauty solutions. ### Sectors Adopting This - **Haircare and Styling:** New category-defining styling products that protect natural textures while delivering transformative looks could redefine salon and at-home routines. - **Beauty Tech and Formulation:** Advances in plant-derived actives and delivery technologies open possibilities for proprietary chemistries that mimic professional results with reduced damage. - **Experiential Marketing and Events:** Social-first, theatrical brand events that double as shareable content formats are reshaping how product education and buzz are generated. ## Related on Trend Hunter - [Hair Perfume Treatments](https://www.trendhunter.com/trends/wondermist.md) - [Multitasking Styling Creams](https://www.trendhunter.com/trends/smoothing-air-dry-cream.md) - [Lightweight Hair Styling Creams](https://www.trendhunter.com/trends/honey-milk-5in1-styling-cream.md) - [Hair Brand Launches](https://www.trendhunter.com/trends/alli-webb-launches-messy-hair-care.md) - [K-Beauty High Fashion Sponsors](https://www.trendhunter.com/trends/miss-sohee.md) - [High-Performance Hair Styling Ranges](https://www.trendhunter.com/trends/styling-expansion-line.md) - [Curl-Enhancing Mousses](https://www.trendhunter.com/trends/curl-mousse.md) - [Black Beauty-Brand Pop-Ups](https://www.trendhunter.com/trends/black-beautybrand.md) - [Multi-Day Hair Spray Campaigns](https://www.trendhunter.com/trends/smoothing-spray.md)