# Health-Focused Pillowcases The LIFEASE Silk Pillowcase Has a Hypoallergenic Design By Michael Hemsworth | Published 2019-11-27 | Art & Design Source: Trend Hunter, https://www.trendhunter.com/trends/silk-pillowcase References: [thegadgetflow](https://thegadgetflow.com/portfolio/hypoallergenic-pillowcase/) & [lifease](https://lifease.com/products/1516008) The pillowcase is a simple piece of bedding that serves a relatively utilitarian purpose, but this is something the LIFEASE Silk Pillowcase aims to change with a high-quality design that's focused on health enhancement. The pillowcase is crafted with 100% Mulberry silk on one side that will prevent allergies from flaring up, while also [wicking moisture away from the skin](https://www.trendhunter.com/trends/pause-sleep-copper-pillow) and potentially even prevent wrinkles from forming or deepening. The opposite side of the pillowcase is covered with a blended fabric that's 30% Mulberry silk along with 70% cotton to let the sleeper switch things up at their leisure. The LIFEASE Silk Pillowcase comes in four color options to help it blend in easily with any existing bedding. ## Trend Insights (Trend Hunter) - Score: 1.7/10 - Popularity: 17% | Activity: 25% | Freshness: 9% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Art & Design](https://www.trendhunter.com/artdesign) ## Key Themes ### Why This Trend Is Growing - **Health Enhancement Pillowcases:** The LIFEASE Silk Pillowcase is revolutionizing the pillowcase industry by offering a high-quality design focused on improving health. - **Allergy-preventing Bedding:** The hypoallergenic design of the LIFEASE Silk Pillowcase presents opportunities for disruptive innovation in the bedding industry by addressing allergic reactions. - **Moisture-wicking and Wrinkle-preventing Fabric:** The use of 100% Mulberry silk fabric in the LIFEASE Silk Pillowcase creates opportunities for disruptive innovation in the textile industry with its moisture-wicking and wrinkle-preventing properties. ### Industries Being Reshaped - **Bedding:** The LIFEASE Silk Pillowcase introduces disruption to the bedding industry with its focus on health enhancement and high-quality design. - **Textile:** The LIFEASE Silk Pillowcase offers disruptive potential in the textile industry by introducing a fabric that prevents allergies, wicks moisture, and potentially prevents wrinkles. - **Health and Wellness:** The focus on health enhancement in the LIFEASE Silk Pillowcase presents opportunities for disruptive innovation in the health and wellness industry by incorporating beneficial features into everyday products like bedding. ## Related on Trend Hunter - [Antimicrobial Pillow Covers](https://www.trendhunter.com/trends/pillowwrap.md) - [Anti-Aging Pillow Covers](https://www.trendhunter.com/trends/antiaging-pillow.md) - [Skincare-Infused Pillowcases](https://www.trendhunter.com/trends/hyaluronic-acidinfused-pillowcases.md) - [Hygiene Improving Pillowcases](https://www.trendhunter.com/trends/dreema.md) - [Sustainable Silk Accessories](https://www.trendhunter.com/trends/emilys-pillow.md) - [Anti-Allergen Pillow Covers](https://www.trendhunter.com/trends/aloe-vera-pillow-cover.md) - [Mulberry Silk Sleep Masks](https://www.trendhunter.com/trends/dore-rose.md) - [Breathable Moisture-Proof Pillows](https://www.trendhunter.com/trends/pause-sleep-copper-pillow.md) - [Anti-Allergy Bedding](https://www.trendhunter.com/trends/soothla.md)