# Next-Generation Plant-Based Milk Campaigns This Silk Nextmilk Campaign Boasts Plant-Based Diets By Michael Hemsworth | Published 2023-02-23 | Marketing Source: Trend Hunter, https://www.trendhunter.com/trends/silk-nextmilk-campaign References: [bevnet](https://www.bevnet.com/news/2023/silk-nextmilk-debuts-new-campaign-featuring-brooklyn-peltz-beckham-ella-bleu-travolta-and-myles-oneil) & [Silk](http://Silk.com)  This [Silk Nextmilk](https://www.trendhunter.com/trends/the-silk-nextmilk) campaign is being launched as a way to help change perceptions surrounding plant-based milk and draw in Gen Z consumers with a star-studded lineup of models. The campaign focuses on a variety of brand fans donning a [plant-based milk mustache](https://www.trendhunter.com/trends/this-milk-means-business) with a bit of copy below that further explains the product. The campaign includes Brooklyn Peltz Beckham, Ella Bleu Travolta, Myles O'Neal with siblings Shareef, Me'Arah, Shaqir and Amirah, and Sailor Brinkley Cook. The campaign will be emblazoned across billboards in several US cities and also on social media. Vice President of Marketing Olivia Sanchez spoke on the Silk Nextmilk campaign saying, "As a leader in the plant-based category, we recognize that the next generation is interested in incorporating more [plant-based options](https://www.trendhunter.com/trends/plantbased-whole-milk) into their lifestyles. Silk Nextmilk is a better milk2, and with a taste and texture you love." ## Trend Insights (Trend Hunter) - Score: 5.8/10 - Popularity: 80% | Activity: 79% | Freshness: 14% - Audience gender: 50% men, 50% women - Primary generations: Gen Z, Gen Alpha, Millennial - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Marketing](https://www.trendhunter.com/marketing) ## Key Themes ### Why This Trend Is Growing - **Plant-based Milk Marketing:** Brands can utilize star-studded campaigns to attract Gen Z consumers and change perceptions surrounding plant-based milk. - **Plant-based Milk Products:** There is an opportunity for companies to develop innovative plant-based milk products that cater to the next generation's interest in more plant-based options. - **Plant-based Lifestyle:** Brands can tap into the growing interest in plant-based lifestyles by offering plant-based milk as an alternative option. ### Industries Being Reshaped - **Food and Beverage:** Food and beverage companies can innovate by creating plant-based milk products that cater to the needs of the plant-based lifestyle community. - **Advertising and Marketing:** Advertising and marketing companies can innovate by creating campaigns that focus on changing perceptions surrounding plant-based milk and attract Gen Z consumers. - **Retail:** Retail businesses can innovate by adding a wider variety of plant-based milk products on their shelves that cater to the next generation's interest in plant-based lifestyles. ## Related on Trend Hunter - [Revolutionary Plant-Based Milks](https://www.trendhunter.com/trends/the-silk-nextmilk.md) - [Musical Milk Substitute Ads](https://www.trendhunter.com/trends/silk-ad.md) - [Kid-Friendly Plant Milks](https://www.trendhunter.com/trends/silk-kids.md) - [Regional Plant-Based Drinks](https://www.trendhunter.com/trends/silk-plantbased-beverage.md) - [Extra-Creamy Almond Milks](https://www.trendhunter.com/trends/silk-extra-creamy-almondmilk.md) - [Breakfast-Inspired Concerts](https://www.trendhunter.com/trends/tiny-kitchen-concerts.md) - [Plant-Based Pop Star Campaigns](https://www.trendhunter.com/trends/alpro-and-zara-larsson.md) - [Plant-Based Protein Milks](https://www.trendhunter.com/trends/muscle-milk-2.md) - [Plant-Based Breakfast Challenges](https://www.trendhunter.com/trends/feel-planty-good-challenge.md)