# Anti-Humidity Foundations This 'Silk Foundation' is a Luxury Makeup from Pakistan By Mishal Omar | Published 2016-10-28 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/silk-foundation References: [masarratmakeup](http://www.masarratmakeup.com/index.php?route=product/product&path=33&product_id=56) Masarrat Misbah is a makeup brand in Pakistan and its '[Silk Foundation](https://www.trendhunter.com/trends/silkbiotic-laboratories)' is one of its more popular items. The Silk Foundation comes in a range of colors, most of which have yellow undertones that are synonymous with the skin of Pakistani people. The product was designed for all skin types -- whether the person using it is dry, oily or a combination of both. The makeup has a [natural finish](https://www.trendhunter.com/trends/lumimatte-foundation) and its most important feature is the fact that it addresses the skin concerns that are specific to the women of this region -- namely the ways in which humidity and heat determine how long their makeup lasts. This foundation's ability to cater to a wide range of skin issues while remaining luxurious and natural allows it to target a large demographic in Pakistan. ## Trend Insights (Trend Hunter) - Score: 1.7/10 - Popularity: 22% | Activity: 21% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Gen Z, Millennial, Gen X - Top markets: North America, Europe, Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Cosmetics](https://www.trendhunter.com/cosmetics) ## Key Themes ### Why This Trend Is Growing - **Cultural-inclusive Makeup:** Brands can create inclusive makeup lines that cater to different skin tones and types across different cultures. - **Climate-specific Cosmetics:** Cosmetic companies can develop makeup that addresses specific skin concerns related to varying climates and geographical regions. - **Natural Finish Cosmetics:** Cosmetic brands can focus on creating natural finish makeup that provides a lightweight and breathable feel for all skin types. ### Industries Being Reshaped - **Cosmetics:** The cosmetics industry can capitalize on the demand for climate-specific, inclusive and natural finish makeup products. - **Fashion and Beauty:** Companies in the fashion and beauty industry can create makeup and skincare products based on culturally-diverse preferences and geographic regions. - **Beauty and Wellness:** The beauty and wellness industry can promote natural finish makeup products that promote skincare benefits and cater to the needs of different skin types and tones. ## Related on Trend Hunter - [Long-Lasting Serum Foundations](https://www.trendhunter.com/trends/reveal-mesh-cushion-foundation.md) - [Serum-Inspired Foundations](https://www.trendhunter.com/trends/hydra-luxe-luminous-skin-perfecting-foundation.md) - [Soft Glam Foundations](https://www.trendhunter.com/trends/elf-soft-glam-satin-foundation.md) - [Serum-Like Foundations](https://www.trendhunter.com/trends/innovative-foundation.md) - [Light Long-Wear Foundations](https://www.trendhunter.com/trends/lumimatte-foundation.md) - [Skin Booster Foundations](https://www.trendhunter.com/trends/hd-skin-hydra-glow-foundation.md) - [Skin Defense Foundations](https://www.trendhunter.com/trends/sunveil-foundation.md) - [Lightweight Waterproof Foundations](https://www.trendhunter.com/trends/selfsettingwaterprooffoundation.md) - [Hydrating Botanical Foundations](https://www.trendhunter.com/trends/botanical-foundation.md)