# Heroin-Chic Photography The Silja Magg Photoshoot Captures the Morning After By Venessa Fisher | Published 2010-01-20 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/silja-magg-photoshoot References: [likecool](http://www.likecool.com/Silja_Magg--Pic--Gear.html) & [siljamagg](http://siljamagg.com) Iceland-born photographer Silja Magg has a knack for capturing the essence of her subjects. The Silja Magg photoshoot shown here encapsulates a heroin-chic theme, featuring a bed-tousled, scantily-clad model in somewhat vulnerable and compromising positions. The dynamic [black and white](https://www.trendhunter.com/trends/jiyongkim-fw25) Silja Magg photoshoot seems to portray the essence of the morning after, hence the [smudged eye-liner](https://www.trendhunter.com/trends/il-pranzo-campaign) and cigarette smoke. Check out Magg's photography above and keep clicking for more from Trend Hunter's archives. **Implications** - The grungy appearance of morning-after looks -- just as this Silja Magg photo shoot captures -- represent the female societal acceptance of reality. As opposed to the overly Photoshopped images of females that women were once expected to relate to, an embrace of the [beauty of imperfection](https://www.trendhunter.com/trends/nonnas-cam) is being felt by consumers. ## Trend Insights (Trend Hunter) - Score: 6.8/10 - Popularity: 98% | Activity: 97% | Freshness: 8% - Audience gender: 30% men, 70% women - Primary generations: Millennial, Gen X - Top markets: North America, Europe, Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Photography](https://www.trendhunter.com/stylephotography) ## Key Themes ### What's Driving This Trend - **Morning-after Aesthetics:** Opportunities lie in embracing the beauty of imperfection and capturing the essence of the morning after in various art forms and industries. - **Reality-focused Visuals:** There is potential for disruptive innovation in creating authentic, unfiltered visual content that reflects the acceptance of imperfections. - **Vulnerable and Authentic Representations:** Exploring more vulnerable and authentic depictions of subjects in the photography industry can lead to disruptive innovation opportunities. ### Who This Affects Most - **Fashion Photography:** By incorporating morning-after aesthetics, fashion photographers can create unique and authentic visuals that resonate with consumers. - **Advertising and Marketing:** Developing campaigns that embrace real, unfiltered representations of individuals can disrupt traditional advertising and marketing practices. - **Art and Culture:** Incorporating morning-after aesthetics into various art forms can challenge societal beauty standards and inspire new perspectives. ## Related on Trend Hunter - [Feminine Rebellion Campaigns](https://www.trendhunter.com/trends/songs-of-siren.md) - [Body Paint Fashion Campaigns](https://www.trendhunter.com/trends/miley-cyrus-maison-margiela.md) - [British Youth-Culture Photography Books](https://www.trendhunter.com/trends/home-and-away.md) - [Intimate Fashion Capsules](https://www.trendhunter.com/trends/velvet-heat.md) - [Unretouched Photography Books](https://www.trendhunter.com/trends/dove-reimagine-beauty.md) - [Politically-Inspired Runway Collections](https://www.trendhunter.com/trends/selkies-the-libertine-collection.md) - [Nostalgic Winter Intimates Campaigns](https://www.trendhunter.com/trends/skims-holiday-campaign.md) - [Restyled Cinematic Makeup Campaigns](https://www.trendhunter.com/trends/il-pranzo-campaign.md) - [Unapologetic Lingerie Campaigns](https://www.trendhunter.com/trends/mariemurs-judge-me-guilty.md)