# Reusable Silicone Face Masks Elizabeth Grant's New Masks Can Be Used Over Another Mask or Serum By Riley von Niessen | Published 2019-03-07 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/silicone-face-mask References: [elizabethgrant](https://elizabethgrant.com/reusable-silicone-face-mask/) High-end skincare and beauty label Elizabeth Grant has unveiled a new offering: reusable silicone face masks that are comfortable to wear and can be used for a range of different purposes. The [silicone sheet masks](https://www.trendhunter.com/trends/micro-masks) feature the usual openings for the eyes, nose, and mouth, as well as two on either side that enable consumers to strap it to the backs of their ears -- ensuring it evenly covers the face and doesn't slip around. The masks can be used to enhance the benefits of another [face mask by preventing evaporation](https://www.trendhunter.com/trends/glass-skin-collagen-mask) of the product, or to make the user's [daily serum more effective](https://www.trendhunter.com/trends/rha-hydra-mask) by working similarly. Depending on the product used with the silicone face mask, it should be left on from 5 to 20 minutes. Afterwards, it can be removed, washed off with a cleanser, and then air dried -- so that it is ready to use again. ## Trend Insights (Trend Hunter) - Score: 5.8/10 - Popularity: 77% | Activity: 88% | Freshness: 8% - Audience gender: 30% men, 70% women - Primary generations: Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Cosmetics](https://www.trendhunter.com/cosmetics) ## Key Themes ### What's Driving This Trend - **Reusable Face Masks:** Opportunity for companies to develop innovative face mask designs that offer added functionality and comfort. - **Enhanced Skincare Products:** Opportunity for brands to create products that work in tandem with reusable face masks to maximize their benefits. - **Sustainable Beauty:** Opportunity for eco-friendly beauty brands to introduce reusable face masks as a more sustainable alternative to disposable options. ### Who This Affects Most - **Skincare:** The skincare industry can develop new products and technologies that complement the use of reusable face masks. - **Beauty:** Beauty brands can incorporate reusable face masks into their product offerings for enhanced skincare routines. - **Sustainability:** Companies focused on sustainability can promote reusable face masks as a eco-friendly solution in the beauty industry. ## Related on Trend Hunter - [Reusable Under-Eye Masks](https://www.trendhunter.com/trends/everlast-eye-mask.md) - [Reviving Eyecare Sets](https://www.trendhunter.com/trends/angel-eyes-bundle.md) - [Buttery Under-Eye Masks](https://www.trendhunter.com/trends/reusable-eye-masks.md) - [Cream-Infused Sheet Masks](https://www.trendhunter.com/trends/milk-rx-compress.md) - [Firmness-Enhancing Beauty Masks](https://www.trendhunter.com/trends/ems-technology.md) - [Micro Skincare Masks](https://www.trendhunter.com/trends/micro-masks.md) - [Hydrating Undereye Masks](https://www.trendhunter.com/trends/4am-skin.md) - [Hydrating Gel-Based Masks](https://www.trendhunter.com/trends/instantlift-express-revitalizing-mask.md) - [20-Minute Glass Skin Masks](https://www.trendhunter.com/trends/biocollagen-radiance-facial-mask.md)