# Insta-Photo Timelines The Toronto Silent Film Festival Turned Its Instagram into a Timeline By Laura McQuarrie | Published 2014-02-13 | Marketing Source: Trend Hunter, https://www.trendhunter.com/trends/silent-film-festival References: [creativecriminals](http://creativecriminals.com/social-media/toronto-silent-film-festival-instagram-time-machine/) & [instagram](http://instagram.com/tsff2014) This year, the Toronto Silent Film Festival was met with the challenge of making old, silent, black and white films resonate with a modern audience. Ahead of the film festival in April and in celebration of 100 years of Charlie Chaplin on film, the [Cossette](https://www.trendhunter.com/trends/pixel-in-the-clutch) agency in Toronto devised a brilliant social media campaign. On the Toronto Silent Film Festival [Instagram](https://www.trendhunter.com/trends/lineupsupply) account, a timeline was created, strategically set up so that every single image uploaded (including the blank ones) fall in the right spot, with a film strip ribbon running down the middle. By scrolling down the images on the account, an [interactive timeline](https://www.trendhunter.com/trends/modern-neoglass) of film history was created, complete with video and image content. The effect isn't as apparent if you're viewing it from a computer, but on a mobile device, it's spectacular. ## Trend Insights (Trend Hunter) - Score: 5.1/10 - Popularity: 53% | Activity: 92% | Freshness: 8% - Audience gender: 70% men, 30% women - Primary generations: Millennial - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Marketing](https://www.trendhunter.com/marketing) > [Branding](https://www.trendhunter.com/branding) ## Key Themes ### What Makes This Trend Stand Out - **Interactive Timelines:** Creating interactive timelines on social media to showcase a progressive storyline. - **Social Media Campaigns:** Innovative social media campaigns that resonate with a modern audience. - **Mobile Device Displays:** Creating visually stunning displays for mobile devices, utilizing the capabilities of smartphones and tablets. ### Sectors Adopting This - **Entertainment:** Create interactive timelines that allow audiences to explore the history of film, television, and music through social media campaigns. - **Education:** Utilize the timeline format to create interactive educational resources, such as timelines showcasing the history of art, science, and technology. - **Advertising:** Develop creative social media campaigns that cater to mobile device displays, showcasing the story and history of a brand in a visually compelling manner. ## Related on Trend Hunter - [Revived Modular Photo Booths](https://www.trendhunter.com/trends/frames-booth.md) - [Analog-Themed Camera Campaigns](https://www.trendhunter.com/trends/analog-life.md) - [History-Centric Advertisements](https://www.trendhunter.com/trends/royal-ontario-museum.md) - [Social Media Follower-Celebrating Initiatives](https://www.trendhunter.com/trends/streets-of-toronto.md) - [Short-Form Film Festivals](https://www.trendhunter.com/trends/film-festival-on-tiktok.md) - [Colorful AI Timelines](https://www.trendhunter.com/trends/timeplayio.md) - [Poster-Inspired Music Playlists](https://www.trendhunter.com/trends/lineupsupply.md) - [Visual Timelapse Apps](https://www.trendhunter.com/trends/selfiestory.md) - [Time-Lapse Content Apps](https://www.trendhunter.com/trends/timelapse-content.md)