# Computer Censoring Apps The 'Silencer' App Blocks Out Your Laptop with a Window By Alexander Lam | Published 2013-07-07 | Marketing Source: Trend Hunter, https://www.trendhunter.com/trends/silencer-app References: [adsoftheworld](http://adsoftheworld.com/media/online/termoplast_silencer) & [termoplastsilencer](http://www.termoplastsilencer.com/ts/) Aiming to let you experience Termoplast's noise-canceling window at home, the company released the 'Silencer' app. The Mac app allows users to simulate a Termoplast window right on their computer. Using your laptop's webcam, the app looks for hand movements. Upon swiping your hand in front of your camera, a window slides out and your volume dims. The more you close the window, the more Termoplast lowers your volume. As a result, users can get the "Termoplast experience" before deciding to go buy a window. The Silencer campaign was conceived by ad agency Grey in Spain. Since Termoplast's usual sales strategy can only reach a limited amount of people, Grey decided to create a scalable version. The acoustic isolation company usually invites people in to try their windows. However, with the Silencer app, anybody can experience the power of a Termoplast window from home. ## Trend Insights (Trend Hunter) - Score: 4.0/10 - Popularity: 35% | Activity: 77% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Marketing](https://www.trendhunter.com/marketing) > [Branding](https://www.trendhunter.com/branding) ## Key Themes ### What's Driving This Trend - **Virtual Experience Apps:** The Silencer app demonstrates the potential for apps that allow users to experience a product or service virtually before purchasing. - **Gesture-controlled Interfaces:** The Silencer app utilizes webcam technology to recognize hand movements, indicating a potential for gesture-controlled interfaces to become more widespread in various industries. - **Personalized Sales Strategies:** Termoplast's use of the Silencer app for a scalable version of their usual in-person sales strategy highlights the opportunity for businesses to create personalized approaches that cater to a wider audience. ### Who This Affects Most - **Home Technology:** The Silencer app's integration with a noise-canceling window company suggests the potential for virtual home technology experiences that allow customers to try out products without physically installing them. - **Advertising:** The success of the Silencer app campaign showcases the potential for digital advertising agencies to create innovative marketing strategies that incorporate technology and personalized experiences beyond traditional methods. - **Retail:** The Silencer app provides an example of how retailers can use virtual experiences to give customers a better understanding of products before making a purchase, potentially increasing sales and reducing returns. ## Related on Trend Hunter - [Eye-Tracking Privacy Apps](https://www.trendhunter.com/trends/privacy-apps.md) - [Advanced Multimedia Window Blinds](https://www.trendhunter.com/trends/speaker-blind.md) - [Noise-Filtering Earbud Accessories](https://www.trendhunter.com/trends/earbud-accessory.md) - [Aerospace Silent Masks](https://www.trendhunter.com/trends/skyted-silent-mask.md) - [Background Noise-Reducing Apps](https://www.trendhunter.com/trends/noise-reducing-app.md) - [Snack-Silencing AI Tech](https://www.trendhunter.com/trends/doritos-silent.md) - [Calming AI Devices](https://www.trendhunter.com/trends/susa.md) - [Automatic Screen Privacy](https://www.trendhunter.com/trends/eyefocus-privacy-app.md) - [Anti-Listening Technology Devices](https://www.trendhunter.com/trends/smart-device-privacy-controller.md)